paperclip.co
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Paperclip.co: The $13M Micro-Company You've Never Heard Of
A tiny team building a massive AI platform with just 59 employees
In a world obsessed with billion-dollar valuations, Paperclip.co quietly generated $13.3M with just 59 employees—proving that sometimes the smallest tools build the biggest empires. This isn't a unicorn; it's a precision-engineered micro-machine that's been flying under the radar.
"With just 7,354 monthly visits generating $13.3M, Paperclip.co is either the most efficient SaaS on Earth or something entirely different."
The Invisible Traffic Paradox
Paperclip.co ranks #2.9M globally with only 7,354 monthly visits—yet somehow converts this microscopic traffic into $13.3M in revenue. This isn't a traffic problem; it's a product-market fit masterpiece. Their 56% organic search traffic suggests they're not buying ads—they're solving specific problems for specific people who search and convert immediately.
The 59-Person Powerhouse
While competitors burn through VC funding hiring hundreds, Paperclip's 59-person team generates $225K+ per employee annually. That's enterprise-level efficiency at startup scale. Founder Rich Woolley's team—featuring Technical Director Petr Klíma and Junior Marketing Manager Jimmy Elphick—has built a lean operation that would make Fortune 500 CEOs jealous.
The keyword strategy reveals their secret: they rank for 'paperclip' (19.7K monthly searches) but own the AI space with 'paperclip ai' (320 monthly searches). This isn't accidental branding—it's a deliberate play to dominate a generic term while building a moat in the AI vertical. Their Trustpilot rating of 2.5/5 from just 5 reviews suggests a product that's either polarizing or misunderstood by the general public.
- Revenue-per-employee ratio of $225K+ rivals enterprise software giants
- 56% organic traffic indicates product-led growth, not marketing spend
- Built on modern stack (Next.js, Vercel, Tailwind) for scalability
- Owns generic 'paperclip' keyword while targeting AI niche
The Silent Giant Strategy
Paperclip.co proves that in the age of AI hype, the quietest companies with the best unit economics win. They're not building a unicorn—they're building a dynasty.
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4 keywordsHow is Paperclip's SEO?
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Paperclip
Paperclip
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Paperclip
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Contact Information
Reviews (5)
Great selling platform similar to Vinted
Great customer support Old review still kept below ~ I do highly recommend this app as a selling platform, I've had quite a few sales already, I'd put it in the same tier as Vinted ~Upon reaching out to support they sent me a voucher code but I did expect to receive this automatically. Customer support team are great, very efficient and helpful in writing back. Great app overrall ! OLD REVIEW... ************************************************************** Encourages you to post items for reward but does not give reward Received an email saying if I upload 50 items, I will receive £25 Paperclip voucher within 72 hours of uploading my 50th item, regardless of if they sell. I uploaded more than 50 items, it has been about double 72 hours and I still have not received a voucher. ************************************************************* ^ this can now be dismissed. If you had the same issue as me just contact support and they'll be straight on it. Their support team are amazing.
Good idea badly executed.
A great idea but the website is a mess. Can’t sign in because it says my email address is not valid / even though they’ve sent me several emails! Doesn’t bode well so will avoid.
A good idea but not well executed
A good idea but not well executed. I have money in the app from selling a couple of times. The app won’t load & no one will respond to my messages. On researched the person that bought my items is actually a founder of the company so now they have my items & my money? It’s under £10 but it’s the principal. I’ve tried reaching out but to no avail. Avoid if you actually want money for your things.
Never registered with these but…
Never registered with these but received email, avoid,they might be stealing your data and opening accounts on their own.
AVOID
AVOID! I bought an item through Paperclip in November for a Christmas present, seller didn’t send till 26th of December, it was delivered to my doorstep while I was away over Christmas and wasn’t there when I got back. Seller not responding and Paperclip have basically said ‘tough not our problem, contact the seller’ pretty difficult when the seller isn’t responding!
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About paperclip.co
Paperclip
Company Overview
Technology Stack
paperclip.co uses 7 technologies across their website including HSTS, Vercel, Lazy Loading, Priority Hints, and more.
Security
HSTS
Cloud & Hosting
Vercel
Performance
Lazy Loading, Priority Hints
CSS Frameworks
Bootstrap, Tailwind CSS
Frontend Frameworks
Next.js
Traffic & Audience
paperclip.co receives approximately 7.4K monthly visitors and ranks #2,921,093 globally. The website has a bounce rate of 63% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:13 on the site.
The majority of paperclip.co's traffic comes from .
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This page provides publicly available information about paperclip.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit paperclip.co directly at https://paperclip.co.