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Papercup: The Quiet Giant of AI Dubbing
How a $77M revenue startup is rewriting the audio localization playbook without the hype
While the AI audio space is crowded with hype and promises, Papercup has quietly built a $77.6M revenue engine by mastering the unsexy reality of dubbing: making synthetic voices sound human enough for global audiences to trust.
"Papercup isn't selling AI voices—they're selling the end of language barriers, one dubbed video at a time."
The Real Product: Trust, Not Tech
With 237 employees and $77.6M in revenue, Papercup's secret isn't just its synthetic voice technology—it's the hybrid model. They combine AI dubbing with professional voice talent, creating a service that scales like software but feels human. This isn't a pure AI play; it's an execution play in a market where trust matters more than novelty.
The Traffic Paradox
Here's the counterintuitive signal: 318 monthly visits with a global rank of #10.9M, yet $77.6M in revenue. Papercup isn't a consumer brand—it's B2B infrastructure. Their low web traffic isn't a weakness; it's proof they're building enterprise relationships, not chasing SEO. Their top keywords are 'paper cup' (5,440 volume) and 'papercup' (1,390)—they're not even optimizing for their own brand, which suggests they don't need to.
The company's tech stack reveals a pragmatic approach: Tailwind CSS, Bootstrap, and Ant Design for rapid UI development, paired with enterprise tools like Zendesk and Google Analytics. They're not building bleeding-edge frontends; they're shipping reliable products. The presence of PWA support hints at a mobile-first strategy for content creators who need to dub on the go.
- Revenue-to-employee ratio of ~$327K—exceptionally efficient for a services-tech hybrid
- Traffic sources: 42% direct, 32% organic—indicating strong brand recall and referral loops
- Part of RWS Group ecosystem (evident from social profiles)—leverages enterprise distribution
- No public Trustpilot reviews suggests B2B focus over consumer feedback loops
The Infrastructure Play Wins
While others chase AI hype, Papercup is building the pipes for global content—proving that in B2B, revenue beats traffic every time.
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https://www.rws.com/media/images/web-preview-socials_tcm228-208946.webp?v=20260108080136
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The future of audio localization - AI dubbing and VO
Natural-sounding AI dubbing and professional voice-over services. Delivered by cutting-edge synthetic voices and expert voice talent.
The future of audio localization - AI dubbing and VO
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About papercup.com
Natural-sounding AI dubbing and professional voice-over services. Delivered by cutting-edge synthetic voices and expert voice talent.
Company Overview
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Technology Stack
papercup.com uses 18 technologies across their website including Adobe Fonts, Contentful, OneTrust, and more.
Fonts
Adobe Fonts
CMS
Contentful
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
Advertising
Microsoft Ads
Customer Support
Zendesk
Traffic & Audience
papercup.com receives approximately 318 monthly visitors and ranks #10,936,118 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of papercup.com's traffic comes from .
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This page provides publicly available information about papercup.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit papercup.com directly at https://papercup.com.