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PaperShell: The Material Science Startup Betting on Paper
27 employees, $3.8M revenue, and a mission to rebuild paper from the ground up.
In a world obsessed with plastic alternatives, PaperShell is making a radical bet: the solution isn't a new synthetic material, but a reimagined ancient one. They aren't just making paper; they are engineering a resistant, wood-based material that challenges the status quo of manufacturing.
"They aren't recycling paper; they are reinventing the material science behind it to build a resistant version of wood."
The Climate-First Thesis
PaperShell operates on a core belief that the climate crisis requires nature-based solutions, not just nature-inspired ones. With a lean team of 27, they are tackling the Paper and Forest Product Manufacturing industry—traditionally dominated by giants—by focusing on the circularity of resources. Their Head of Circular Transformation, Isabella Pehrsson, signals that this isn't just about a product, but a systemic shift in how we view raw materials.
The Growth Trajectory
With $3.8M in revenue, PaperShell is in a critical scaling phase. Their traffic data reveals a highly targeted audience: 58% comes from organic search, indicating strong brand intent rather than accidental visits. The top keyword 'papershell' (230 monthly volume) proves they have successfully planted their flag in the market. However, the undefined top traffic sources suggest they are still figuring out their acquisition channels beyond direct brand awareness.
The leadership team is a mix of production veterans and sustainability heads. With Fredrik Westerberg as Chief Production Officer and Fabian Hardt as Head of Sustainability, the company balances operational grit with ecological credibility. This dual focus is essential for a hardware-heavy startup where material science meets mass production.
- The 'Stockholm Material' search term indicates they are positioning themselves as a leader in the Swedish innovation hub.
- Their tech stack (Tailwind, Bootstrap, jQuery) suggests a pragmatic, functional approach to their digital presence rather than over-engineering.
- A lack of 'fageal sheets' search volume suggests they are creating a new category rather than competing in existing ones.
The Verdict: A High-Conviction Bet on Material Science
PaperShell is proving that sustainable manufacturing can be profitable, scalable, and native to nature.
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We’re building paper back into a more resistant version of wood. PaperShell have the core belief that the solution to the climate crisis and a sustainable management of resources is found in nature.
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About papershell.se
We’re building paper back into a more resistant version of wood. PaperShell have the core belief that the solution to the climate crisis and a sustainable management of resources is found in nature.
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papershell.se uses 21 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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papershell.se receives approximately 155 monthly visitors. The website has a bounce rate of 46% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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