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Parapet: The Silent Risk Platform
A 45-person company quietly building an IRM empire with minimal traffic
In a world dominated by bloated GRC vendors, Parapet is building a unified IRM platform that actually works. With just 45 employees and $5.2M in revenue, they're proving that you don't need to be a household name to solve real problems for enterprise risk teams.
"The traffic numbers tell a story of pure B2B focus - no SEO games, no content marketing fluff. Just direct enterprise sales."
The Enterprise Problem
Parapet targets the messy intersection of governance, risk, compliance, audit, and vendor management. Most companies stitch together 5-7 different tools to handle this. Parapet unifies it all. Their platform eliminates the spreadsheet hell that plagues mid-market risk teams. No more version control nightmares. No more manual evidence collection. Just one source of truth.
The Traffic Paradox
Here's what's fascinating: Parapet gets only 508 monthly visits, yet 43% comes from organic search and 35% direct. This screams enterprise sales motion. They're not playing the content marketing game. The top search term is 'parapet' with 39,000 monthly searches - likely brand confusion with the architectural term, not their software. The real signal? Zero competitors rank for their core keywords. It's a blue ocean of unclaimed search territory.
Their tech stack reveals a modern, lean operation: Netlify for hosting, Zendesk for support, Google Analytics for tracking, and Twitter Cards for social sharing. No complex martech. No bloated enterprise stack. They're using the same tools a 10-person startup would use, just scaled differently.
- Unified IRM platform eliminates tool sprawl
- 45-person team with $5.2M revenue = ~$115K ARR per employee
- Minimal web presence suggests strong outbound sales
- Perfect SEO opportunity in GRC space (low competition)
- Modern tech stack keeps them agile
The Silent Giant Strategy
Parapet isn't chasing vanity metrics. They're building a sustainable, profitable business solving real enterprise problems. In a market of bloated vendors, their lean approach is their biggest competitive advantage.
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Open Graph Image
https://parapet.com/social/HomePage.png
Meta Tags
Integrated Risk Management | Governance & Compliance Solutions
Parapet's IRM platform unifies governance, risk, compliance, audit, and vendor management. A comprehensive solution for organizations of all sizes.
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About parapet.com
Parapet's IRM platform unifies governance, risk, compliance, audit, and vendor management. A comprehensive solution for organizations of all sizes.
Company Overview
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Technology Stack
parapet.com uses 6 technologies across their website including HSTS, Netlify, Zendesk, and more.
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HSTS
Cloud & Hosting
Netlify
Customer Support
Zendesk
Analytics & Marketing
Google Analytics
Performance
Lazy Loading
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Twitter Cards
Traffic & Audience
parapet.com receives approximately 508 monthly visitors. The website has a bounce rate of 37% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of parapet.com's traffic comes from undefined, undefined, .
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