Parklu.com redirects to Launchmetrics, but the story isn't just a rebrand—it's a strategic retreat from a hyper-competitive niche. For a company that once specialized in China influencer marketing, becoming a feature in a global SaaS suite is a calculated pivot that speaks volumes about the market's brutal economics.

"In China's influencer economy, specialized tools either scale globally or get absorbed. Parklu chose the latter."

The redirect to Launchmetrics.com reveals the real strategy: global consolidation. Parklu's specialized China monitoring tools now serve as a feature within a broader media monitoring suite. For founders, this is a cautionary tale—building a niche tool in a vertical that's being swallowed by platform consolidation requires either massive scale or a clear exit path.

• Parklu's 0 traffic suggests the domain is purely a redirect now
• Revenue per employee: ~$111K—modest for a SaaS business
• The 12-tech stack points to a modern but lean engineering team
• Keyword strategy was hyper-niche ('parklu' at 100 volume)