parksite.com
parksite.com
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Parksite: The Invisible $175M Powerhouse
How a legacy distributor quietly dominates building materials with 437 employees
In a world obsessed with digital disruption, Parksite operates as a ghost in the machine of American construction. With $175.3M in revenue and just 437 employees, they generate $401K per person annually—proving that industrial B2B doesn't need flashy tech to move mountains.
"Their 62% direct traffic proves they don't need Google—they have contractors on speed dial."
The Distribution Moat
Parksite isn't selling software—they're selling physical building materials to professionals who already know what they need. When 62% of traffic comes direct, it signals deep relationships, not SEO hacks. This is a business built on trust, trucks, and territory, not viral marketing campaigns.
The Search Anomaly
Here's the tell: 'Timbertech' generates 4,910 monthly searches—12x more than 'parksite' itself. This reveals their strategy: they own category-adjacent search terms, becoming the destination when contractors search for brands they carry. It's masterful brand arbitrage.
The leadership team reads like a playbook for industrial distribution: Ron Heitzman at the helm, Bob Higgins driving sales, Wally Gatley managing building products. This is old-school expertise deployed with surgical precision. They're not trying to be a tech company—they're a logistics and relationships machine that happens to have a website.
- Revenue per employee: $401K (exceptional for distribution)
- Direct traffic 2x organic (relationships > discovery)
- Category hijacking: 'Timbertech' as traffic magnet
- Zero detected tech stack = intentional simplicity
The Unsexy Billion-Dollar Playbook
Parksite proves that in heavy industry, relationships beat algorithms every single time.
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About parksite.com
Company Overview
Traffic & Audience
parksite.com receives approximately 11.0K monthly visitors and ranks #1,698,534 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:19 on the site.
The majority of parksite.com's traffic comes from .
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This page provides publicly available information about parksite.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit parksite.com directly at https://parksite.com.