parts-badger.com
parts-badger.com
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Parts Badger: The Industrial Middleman's Rebirth
A $5.7M revenue machine disrupting how heavy industry sources parts
In an industry dominated by legacy giants and opaque supply chains, Parts Badger is quietly building a $5.7M revenue business by being the smartest middleman in heavy engineering. They don't manufacture parts—they orchestrate the chaos of global manufacturing for companies that need precision, speed, and zero headaches.
"They're not selling parts—they're selling certainty in a world of supply chain chaos."
The Invisible Middleman Strategy
Parts Badger operates as a specialized broker in the $12 trillion global manufacturing market. With only 63 employees generating $5.7M in revenue, they're leaner than traditional manufacturers but more sophisticated than generic trading companies. Their 49% direct traffic share reveals a critical insight: they've built a brand that industrial buyers actively seek out, not stumble upon.
The SEO Goldmine They're Mining
Their keyword strategy reveals brilliant positioning. They dominate niche industrial terms: 'cnc machining broker' (310 monthly searches), 'cast part quote' (200 searches), and 'carbon fiber machining service' (190 searches). This isn't mass-market traffic—it's high-intent, low-competition industrial queries where they face virtually no competition. They're capturing engineers and procurement managers at the exact moment of need.
What makes Parts Badger fascinating is their hybrid model. They're part software platform, part manufacturing broker, and part supply chain optimizer. The VP of Software (Miller Tavera) on their leadership team signals this isn't just a traditional trading company—they're building tech to orchestrate manufacturing at scale. Yet their tech stack remains surprisingly opaque, suggesting they may be in the infrastructure-building phase rather than the flashy SaaS phase.
- Revenue per employee: ~$90K—healthy for a manufacturing broker, though below top-tier tech companies
- Traffic concentration: 97.8% from a single undefined market (likely US-based industrial hubs)
- Brand recognition: 130 monthly searches for 'partsbadger'—strong direct brand recall for a niche player
The Quiet Giant in Industrial Procurement
Parts Badger proves that in heavy industry, being the smart broker beats being the biggest manufacturer
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About parts-badger.com
Company Overview
Traffic & Audience
parts-badger.com receives approximately 18.0K monthly visitors and ranks #1,452,377 globally. The website has a bounce rate of 69% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:51 on the site.
The majority of parts-badger.com's traffic comes from undefined, .
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This page provides publicly available information about parts-badger.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit parts-badger.com directly at https://parts-badger.com.