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Passageways: The $105M Stealth AI Board
How OnBoard is quietly redefining board management software with AI and $25.5M in revenue
In a market dominated by legacy players, Passageways' OnBoard isn't just another board portal—it's an AI-powered command center for leadership teams. With $105M in funding and $25.5M in revenue, they're executing a quiet but aggressive playbook.
"They're not just selling software—they're selling speed. In boardrooms where minutes cost millions, OnBoard's AI reduces complexity to a single click."
The Silent Traffic Paradox
With only 13,244 monthly visits and a global rank of #1,812,894, OnBoard defies conventional SaaS growth metrics. Their 44% direct traffic share suggests a deeply entrenched enterprise customer base that doesn't need to Google them—they're already in the workflow. This is the hallmark of a product that's become essential infrastructure rather than a discovered tool.
The AI-Powered Moat
While competitors focus on basic document management, OnBoard's tech stack reveals a different ambition. With jQuery, Swiper, and core-js as foundational layers, they're building a sophisticated AI engine that handles everything from PDF manipulation to e-signatures. Their search queries—dominated by 'remove JS from PDF' and 'OnBoard eSign'—show users pushing the platform's boundaries in document automation.
The leadership team tells a story of deliberate enterprise focus. With Cris Carpluk leading Customer Experience and Mick Cobb as CTO, they're not chasing viral growth—they're building a fortress of enterprise relationships. The 3.3/5 Trustpilot rating from just 15 reviews suggests they're either flying under the radar or their customers are too busy in board meetings to leave reviews.
- AI-powered document automation that goes beyond simple e-signatures
- Enterprise-grade board management with minimal learning curve
- Direct traffic dominance indicates strong product-market fit
- Strategic focus on government and enterprise verticals
The Quiet Giant Strategy
While others chase vanity metrics, OnBoard is building an AI-powered moat in the $1.5B board management market—one enterprise customer at a time.
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OnBoard: #1 Rated Board Management Software & Board Portal
OnBoard offers AI-powered board management software that reduces complexity so boards and leadership teams can work smarter, move faster, and achieve more.
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Reviews (15)
OnBoard, Bob Barham-Brown and the entire support team/s are truly awesome. The university have been proud OnBoard clients since 2021, and it only keeps getting better
OnBoard is an exceptional digital platform, so effortless it makes work a pleasure!
User-Friendly Board Management Platform
OnBoard was my company's first venture into the world of online meeting management. We viewed several options and ultimately selected OnBoard because it was user-friendly and met our established needs. In the over 4 years we have utilized OnBoard, it has exceeded our expectations. Prior to OnBoard, all board and committee packets were paper. They were prepared in advance which sometimes required addenda when additions or revisions were made. We spent a lot of time preparing, mailing and, if needed, updating the packets. At the end of board meetings, the paper packets were typically left behind on the conference room table. Transitioning to OnBoard has saved a tremendous amount of time and effort, not to mention paper and postage. Some of our board members were initially hesitant to utilize an electronic platform. We have board members of varying ages and some have served for upwards of 15-20 years. They, in particular, were set in their paper ways. All have successfully transitioned to adeptly using OnBoard, including survey and electronic signature features. Our new board members are immediately introduced to OnBoard for onboarding components and rarely need assistance figuring it out because it's so user-friendly and easy to navigate.
Great tool for our board meetings
Great tool for our board meetings. We use Onboard to store our board documents, create board books for meetings, and to get approvals for minutes and actions without meetings. It is very useful for this. It can be a little clunky if you try to use the other features (like annotations, etc), but for the basics it is perfect.
OnBoard Enhances Board Effectiveness!
The OnBoard application is extremely user-friendly and there is a wealth of help topics available for use. The site is easy to navigate with an intuitive dashboard, handy calendar and resource features that keep information within easy access. The portal can be also accessed from any device making it extremely useful for board members even when they’re on the go. Customer service is excellent – we’ve always had a quick response to any inquiry. OnBoard also offers free, monthly webinars that feature product updates, tips and tricks from super users and informational sessions on various topics. OnBoard has become an integral part of the planning, preparation, and development of our board meetings.
Glad I was introduced to the OnBoard Management Software…
The OnBoard Management Software is easy to use from an Administrator side and from the user side. It allows us to build agendas for meetings and attached supporting documentation to the schedule. There is a section that we can archive documents. We can send out surveys, vote through the portal and sign documents digitally. The price is reasonable and the customer service has been good.
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About passageways.com
OnBoard offers AI-powered board management software that reduces complexity so boards and leadership teams can work smarter, move faster, and achieve more.
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passageways.com uses 26 technologies across their website including Font Awesome, Google Fonts, HSTS, Sentry, and more.
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Contentful, WordPress
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passageways.com receives approximately 13.2K monthly visitors and ranks #1,812,894 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:39 on the site.
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