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Passare: The $8M Funeral Tech Startup You've Never Heard Of
Dominating a $20B market with 78% direct traffic and 66 employees
In an industry where tradition reigns supreme, Passare is quietly building a $8M revenue business by digitizing deathcare. With 429,747 monthly visits and a 78% direct traffic rate, they've achieved what most SaaS startups dream of: a captive audience that returns daily.
"78% direct traffic isn't just impressive—it's proof of daily operational dependency in an industry resistant to change."
The Deathcare Digital Revolution
Passare operates in the $20B+ funeral home software market, yet only 17% of their traffic comes from organic search. This isn't a discovery play—it's a retention play. Their keywords like 'cap passare' and 'passare login' reveal a platform that funeral homes rely on daily. The 'pre need to atneed conversion' keyword suggests they're solving the industry's biggest pain point: turning inquiries into services.
The Captive Audience Strategy
With 66 employees and $6M in funding, Passare has built a moat through operational dependency. Funeral homes don't just 'try' Passare—they build their entire workflow around it. The 78% direct traffic rate (compared to 17% organic) indicates a user base that doesn't need to search for alternatives because they're already locked into a system that 'saves time on paperwork' and 'spends more time with families.'
The tech stack reveals a modern, scalable approach: Tailwind CSS, Bootstrap, and Ant Design for UI, plus Cloudflare for infrastructure. They're tracking everything with Google Analytics, Clarity, and Facebook Pixel—data-driven in an industry that's notoriously analog. The LinkedIn Insight Tag suggests they're also targeting enterprise accounts, not just small funeral homes.
- 78% direct traffic indicates daily operational dependency, not just discovery
- Keywords like 'cap passare' suggest a capital management module—likely their revenue driver
- 66 employees for $8M revenue = ~$121K revenue per employee (efficient for B2B SaaS)
- Only 17% organic traffic means they're not competing on SEO—they're winning through product stickiness
The Silent Giant of Deathcare Tech
Passare proves that in regulated, traditional industries, product stickiness beats SEO every time
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Open Graph Image
https://www.passare.com/hubfs/Homepage.png
Meta Tags
Funeral Home Software - Passare
Funeral home software with a new way of thinking. Manage your business from anywhere and connect with families like never before. Save time on paperwork. Spend more time with families.
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About passare.com
Funeral home software with a new way of thinking. Manage your business from anywhere and connect with families like never before. Save time on paperwork. Spend more time with families.
Company Overview
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Technology Stack
passare.com uses 16 technologies across their website including UserWay, Google Fonts, HSTS, and more.
Accessibility
UserWay
Fonts
Google Fonts
Security
HSTS
CMS
Contentful
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
passare.com receives approximately 429.7K monthly visitors and ranks #121,618 globally. The website has a bounce rate of 18% with visitors viewing an average of 6.7 pages per visit. Users spend an average of 16:53 on the site.
The majority of passare.com's traffic comes from undefined, undefined, .
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