passbolt.com
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Passbolt: The Open-Source Password Keeper for Teams
A $6M revenue, 35-person team challenging the enterprise password manager status quo.
In a world dominated by proprietary giants like 1Password and LastPass, Passbolt is quietly building a $6M business by betting everything on open-source transparency. While competitors hide their code, Passbolt invites you to audit it.
"Passbolt isn't just selling software; they are selling the auditability of their own code."
The Enterprise Niche
With only 35 employees generating $6M in revenue, Passbolt commands a high $171K ARR per employee. This signals a focused, high-margin enterprise sales motion rather than a volume-based consumer play. They aren't chasing millions of free users; they are securing the credentials of mid-sized teams who need compliance and control.
The Search Moat
Passbolt's traffic is remarkably healthy for a B2B security tool. 50% of their traffic comes from organic search, indicating strong brand recall and technical SEO dominance. The search term 'Passbolt' alone drives over 12,000 monthly visits, proving that the brand has become a verb in the password management space.
The technical stack reveals a modern, agile approach. They utilize Tailwind CSS and Vite for a snappy frontend experience, while their reliance on Plausible analytics (a privacy-first alternative to Google) aligns perfectly with their security-first brand identity. It’s a stack that screams 'developer-friendly' rather than 'corporate bureaucracy.'
- Self-hosted Option: Unlike cloud-only competitors, Passbolt allows full on-premise deployment.
- Open Source Core: The community edition is free and auditable, building immense trust.
- Niche Keyword Dominance: They rank for high-intent technical queries like 'Passbolt Docker' and 'Passbolt architecture.'
The Verdict: A Bet on Transparency
Passbolt is proving that in a post-breach world, open-source security tools aren't just viable—they are preferred.
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Open Source Password Manager for Teams | Passbolt
Manage and share passwords securely with Passbolt. Open source, audited and built for teams that need collaboration, compliance and control.
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About passbolt.com
Manage and share passwords securely with Passbolt. Open source, audited and built for teams that need collaboration, compliance and control.
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Technology Stack
passbolt.com uses 17 technologies across their website including HSTS, reCAPTCHA, PHP, Cloudflare, and more.
Security
HSTS, reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
Matomo, Plausible, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
passbolt.com receives approximately 190.7K monthly visitors and ranks #197,268 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:42 on the site.
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