While most health tech fights for direct-to-consumer attention, PatientPoint built a $157M empire by embedding itself in the one place medical decisions actually happen: the doctor's office. Their strategy is deceptively simple—own the waiting room screen, the exam room tablet, and the patient's discharge paperwork.

"PatientPoint doesn't compete with WebMD—it becomes the WebMD that doctors actually trust and prescribe."

Their tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS suggest they prioritize reliability over cutting-edge frameworks. This isn't a startup chasing trends—it's an enterprise platform built to work in legacy hospital IT environments. The use of Ant Design hints at a complex admin interface for their healthcare provider clients.

• B2B2C model: They sell to healthcare providers who then 'serve' content to patients
• Revenue comes from pharma brands paying for placement in their content network
• The 85.3% 'undefined' traffic suggests massive direct partnerships, not organic growth

The leadership team tells the story: Founder Mike Collette remains CEO, suggesting long-term vision over venture-flipping. Chief Experience Officer Shawn Nason (former Disney) signals they understand patient journeys as experiences, not just data points. This is a company that thinks in terms of 'moments of care' rather than 'user sessions.'