paydata.co.uk
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Paydata: The UK's Salary Data Powerhouse
A niche consultancy quietly dominating the reward management space
In a world drowning in generic job data, Paydata.co.uk operates as a precision instrument. This isn't a job board; it's a £2.5M revenue consultancy selling the most sensitive data in HR: actual UK salaries. With just 23 employees, they've built a fortress around reward management.
"They don't chase volume; they own the niche. 51% of traffic comes directly to their domain—a sign of deep trust in the B2B space."
The Niche Strategy
Paydata ignores the crowded generalist market. Their top keywords reveal surgical precision: 'analytical job evaluation', 'narrow pay structure vs job family', 'civil engineering salary'. They aren't fighting for 'software engineer' jobs. They are solving complex compensation architecture problems for enterprise HR teams.
The Traffic Paradox
With only 2,351 monthly visits, Paydata looks small. But look closer. The traffic quality is elite. High-value keywords like 'civil engineering salary' (6,530 volume) and 'private sector' (7,190 volume) attract decision-makers, not browsers. This is a high-intent, low-volume funnel designed for high-ticket consulting sales, not ad revenue.
The technology stack tells a story of pragmatic efficiency. They use jQuery, Bootstrap, and Tailwind CSS—proven, stable tools that prioritize function over flash. No bloated React frameworks here. It’s a lean, fast site built to serve data, not to win design awards. This reflects the company's core DNA: reliability over trendiness.
- Revenue per employee: ~£110k (High for a data consultancy)
- Traffic concentration: 91.4% from a single undefined region (likely UK)
- Keyword dominance: Heavy focus on academic and structural HR concepts
The Quiet Monopoly
Paydata proves that in B2B data, depth beats width every time.
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Meta Tags
Reward Management Consultancy | Pay Benchmarking | Paydata
Paydata is a UK-based reward management consultancy. We’re a leading source of UK salary data and reward expertise. Contact us today for more information.
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About paydata.co.uk
Paydata is a UK-based reward management consultancy. We’re a leading source of UK salary data and reward expertise. Contact us today for more information.
Company Overview
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Technology Stack
paydata.co.uk uses 21 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Google Fonts
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reCAPTCHA
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PHP
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WordPress
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Social
ShareThis
Traffic & Audience
paydata.co.uk receives approximately 2.4K monthly visitors and ranks #7,274,897 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:22 on the site.
The majority of paydata.co.uk's traffic comes from undefined, .
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This page provides publicly available information about paydata.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit paydata.co.uk directly at https://paydata.co.uk.