9:41
paydaypayroll.com
Screenshot of paydaypayroll.com
paydaypayroll.com favicon

paydaypayroll.com

15 technologies
VerifiedGrowingVisit4.7K/mo$24M12115 Tech24 Leads
Deep Dive

Payday: The SMB Payroll Underdog

A $24M revenue payroll processor quietly building a sticky, service-first platform.

In a market dominated by giants like ADP and Paychex, Payday is carving out a $24.3M niche by ignoring the enterprise and obsessing over the Main Street business. This isn't just payroll software; it's a high-touch HCM ecosystem disguised as a simple utility.

$24.3M
Annual Revenue
121
Employees
45%
Direct Traffic
31%
Organic Traffic

"Payday isn't competing on feature bloat; they're competing on the 'last mile' of HR service."

The 'Onboarding' Obsession

The keyword data reveals their secret weapon: onboarding. With searches like 'how to onboard in payday' and 'self onboarding' driving volume, Payday has likely built a self-service portal that reduces friction for small business owners. They aren't selling software; they are selling time back to the CFO of a 20-person company.

The Direct Traffic Moat

45% direct traffic is unusually high for a B2B SaaS company of this size. It suggests high brand recall and repeat usage. This isn't a 'viral' product; it's a daily utility. When your payroll provider has 45% direct traffic, you aren't shopping for alternatives—you're logging in to run payroll.

The tech stack—Tailwind CSS, jQuery, and Cloudflare—suggests a pragmatic engineering culture. They aren't chasing the latest React frameworks; they are building stable, fast-loading tools that work on every browser. It’s a stack built for reliability over flash, which is exactly what you want in payroll.

  • Service-First Model: 121 employees for $24.3M revenue implies a high-touch support ratio, likely their primary differentiator.
  • Niche Dominance: They rank for highly specific, long-tail queries (e.g., 'how to send onboarding email from paydaypayroll.com'), indicating deep integration into client workflows.
  • Leadership Continuity: The C-suite (Fried, Dozier, Fried) suggests a founder-led culture that hasn't been diluted by aggressive VC scaling.
No public funding rounds (Bootstrapped or PE-backed?)
Profitable revenue ($24.3M) without dilution
Low global rank (#3.7M) indicates they aren't trying to be a global platform yet
Hyper-focused on the US SMB market
Tech stack is conservative, not cutting-edge
High retention implied by direct traffic dominance

The Quiet Giant of SMB Payroll

Payday proves you don't need to be a unicorn to build a massive, sustainable business—you just need to own the 'payday' moment.

What tech stack does Paydaypayroll use?

25 detected
Security1
Cloud & Hosting1
Marketing Automation1
Performance1
Web Standards1
JavaScript Libraries4
Tracking & Analytics10
G
Google Analytics
G
Google Tag Manager
H
HubSpot
C
Cloudflare
G
Google APIs
H
HubSpot
A
Analytics Service
G
Google Analytics
G
Google Tag Manager
G
Google Static

How much traffic does Paydaypayroll get?

Traffic & Engagement

4.7K
Monthly Visits
2.0
Pages/Visit
0:41
Avg. Duration
42%
Bounce Rate
Monthly Traffic Trend+8%
4.3K
Oct 2025
Oct
2.8K
Nov 2025
Nov
4.7K
Dec 2025
Dec

Traffic Sources

Search
31%
Direct
45%
Social
16%
Referrals
6%
Email
0%
Paid
1%

Where is Paydaypayroll's audience located?

🌍100.0%

What keywords does Paydaypayroll rank for?

5 keywords
1paydaypayroll.com self onboarding280 vol
2paydaypayroll.com does employee information get self entered onboarding600 vol
3how to send onboarding email from paydaypayroll.com700 vol
4payday.com300 vol
5how to onboard in payday280 vol

How is Paydaypayroll's SEO?

Meta Tags

title13 chars

Home - Payday

description13 chars

Home - Payday

languageEN

H1 Tags

h1Make today the day

Who works at Paydaypayroll?

Loading leads...

What do customers think of Paydaypayroll?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Paydaypayroll

What is Paydaypayroll's Revenue?
Paydaypayroll generates approximately $24M in annual revenue. With 121 employees, that's $201,000 per employee.
What does Paydaypayroll do?
Home - Payday
How fast is Paydaypayroll growing?
Paydaypayroll employee count has changed by 13% year over year.
What technologies does Paydaypayroll use?
Paydaypayroll uses 15 technologies across their website including Fonts, Security, CMS. Key technologies include Google Fonts, HSTS, Contentful.
Who are Paydaypayroll's competitors?
Paydaypayroll's main competitors include KnowledgeBank, HireMilitary, C2 Essentials, Dominion Payroll, Government Support Jobs. These companies operate in similar markets and compete for the same customer base.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Paydaypayroll?

What are Paydaypayroll's key pages?

Export paydaypayroll.com Data

Download the complete tech stack, analytics, leads, and company data for paydaypayroll.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About paydaypayroll.com

Home - Payday

Company Overview

paydaypayroll.com
Website
finance
Industry
#3,758,155
Global Rank
4.7K
Monthly Visitors
15
Technologies
24+
Employees

paydaypayroll.com Key Pages

paydaypayroll.com Social Media

Contact paydaypayroll.com

Technology Stack

paydaypayroll.com uses 15 technologies across their website including Google Fonts, HSTS, Contentful, and more.

Fonts

Google Fonts

Security

HSTS

CMS

Contentful

Cloud & Hosting

Cloudflare

Marketing Automation

HubSpot

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

4.7K
Monthly Visits
42%
Bounce Rate
2.0
Pages/Visit
0:41
Avg. Duration

paydaypayroll.com receives approximately 4.7K monthly visitors and ranks #3,758,155 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:41 on the site.

The majority of paydaypayroll.com's traffic comes from .

Frequently Asked Questions

What is paydaypayroll.com?
Home - Payday
What technologies does paydaypayroll.com use?
paydaypayroll.com uses 15 technologies including Google Fonts, HSTS, and 9 more. View the full tech stack analysis above.
How do I contact paydaypayroll.com?
You can contact paydaypayroll.com via email at [email protected] or through their contact page.
What are paydaypayroll.com's social media accounts?
paydaypayroll.com is active on twitter, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is paydaypayroll.com hiring?
Check paydaypayroll.com's careers page for current job openings and opportunities. The company has 24+ known employees.
How popular is paydaypayroll.com?
paydaypayroll.com receives approximately 4.7K monthly visitors and ranks #3,758,155 globally. Traffic is growing by 64.2% month-over-month.

Related Searches

paydaypayroll.com pricingpaydaypayroll.com reviewspaydaypayroll.com alternativespaydaypayroll.com loginpaydaypayroll.com careerswhat is paydaypayroll.compaydaypayroll.com tech stackpaydaypayroll.com contactpaydaypayroll.com vs competitorspaydaypayroll.com featureshow to use paydaypayroll.compaydaypayroll.com integrations

This page provides publicly available information about paydaypayroll.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit paydaypayroll.com directly at https://paydaypayroll.com.