payette.com
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Payette: The Science of Architecture
How a 220-person firm dominates healthcare and sustainable design with $78M revenue
Payette isn't just designing buildings—they're engineering the future of healthcare and science. As AIA Firm of the Year, they've built a $78M business proving that specialized expertise beats generalist scale every time.
"They're not competing for every project—they're owning the intersection of science, healthcare, and sustainability."
The Vertical Wedge Strategy
Payette's 71% US traffic concentration reveals their playbook: dominate specific verticals instead of chasing breadth. Their top keywords—'payette facade new hall,' 'university of pittsburgh school of medicine'—show deep institutional relationships. This isn't accidental SEO; it's proof of category ownership in healthcare and academic architecture.
The Inbound Moat
With 56% direct traffic and 29,543 monthly visits, Payette has built a referral engine that competitors can't replicate. When architects search 'payette' 1,500 times/month, you know they've become the category default. The 900 monthly searches for 'payette facade new hall' suggest their work is so distinctive, people recognize it by name.
Their tech stack (jQuery, Tailwind, Bootstrap) is pragmatic, not flashy—built for performance over trend-chasing. The 13 technologies detected show a mature digital foundation focused on speed and reliability, exactly what institutional clients demand.
- AIA Firm of the Year credential creates unassailable trust for RFPs
- Healthcare/science specialization creates pricing power in a niche
- Direct traffic majority means they own their audience, not renting it
- 220-person scale is the sweet spot: big enough for mega-projects, small enough for partner attention
Payette proves the specialist premium
In a world of generalist agencies, they built an empire by being the undisputed expert in the most complex building types. That's not architecture—it's a category-defining moat.
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Home Page - Payette
Award-Winning Sustainable Science & Healthcare Architect. AIA Firm of the Year.
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About payette.com
Award-Winning Sustainable Science & Healthcare Architect. AIA Firm of the Year.
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Technology Stack
payette.com uses 13 technologies across their website including Adobe Fonts, HSTS, Sentry, and more.
Fonts
Adobe Fonts
Security
HSTS
Error Tracking
Sentry
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PHP
CMS
WordPress
Analytics & Marketing
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Traffic & Audience
payette.com receives approximately 29.5K monthly visitors and ranks #869,666 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:32 on the site.
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