payfacto.com
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PayFacto: The B2B Payment Powerhouse You Haven't Heard Of
A $90M revenue engine quietly dominating the ISO/ISV payment infrastructure space.
In a world obsessed with consumer fintech, PayFacto is building the rails for everyone else. They don't need to be a household name to generate massive revenue; they just need to be the invisible engine powering thousands of merchant terminals.
"PayFacto proves that in B2B fintech, boring infrastructure beats flashy marketing every single time."
The Silent Giant of ISOs
While consumer apps chase viral growth, PayFacto targets the backbone of commerce: Independent Software Vendors (ISVs) and Merchant Service Providers. With 288 employees and $90.8M in revenue, they maintain a lean efficiency ratio that most consumer fintechs would kill for. Their traffic data reveals the strategy: 66% direct traffic means they aren't playing SEO games—they have sticky, recurring relationships.
The 'Veloce' Strategy
Their top keywords tell a story of speed and hardware dominance. 'Payfacto Veloce' (160 monthly searches) and 'Pax A77 boot menu key' (240 searches) aren't vanity terms—they are high-intent queries from technicians and merchants in the field. This isn't a company trying to attract investors; it's a company solving immediate, operational pain points for hardware in the wild.
The $120M funding round is the fuel, but the engine is their proprietary stack. By combining jQuery, Tailwind, and Ant Design, they've built a massive, complex platform that feels deceptively simple to the end-user. They aren't reinventing the wheel; they are perfecting the interface between legacy banking systems and modern commerce.
- The 66% direct traffic indicates extreme brand stickiness in a transactional industry.
- Targeting ISOs/ISVs allows for high-volume B2B contracts rather than low-value consumer transactions.
- Hardware-focused search terms (Pax A77) reveal deep integration with physical POS terminals.
The Boring Billion-Dollar Play
PayFacto is the definition of a 'picks and shovels' play in the payment gold rush.
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PayFacto: Industry-Leading Payment Processing Technologies
PayFacto provides industry-leading payment processing technologies and flexible solutions to help merchants, ISOs and ISVs meet market needs. Learn more now!
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About payfacto.com
PayFacto provides industry-leading payment processing technologies and flexible solutions to help merchants, ISOs and ISVs meet market needs. Learn more now!
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payfacto.com uses 20 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, PHP, and more.
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payfacto.com receives approximately 55.6K monthly visitors and ranks #262,627 globally. The website has a bounce rate of 20% with visitors viewing an average of 30.2 pages per visit. Users spend an average of 29:26 on the site.
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