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Payfull: Turkey's Silent Payment Giant
A $4.8M revenue fintech with 12K monthly visits and a massive local monopoly
In a world obsessed with global fintech unicorns, Payfull operates quietly in Turkey, processing millions in online payments with just 46 employees. This isn't a flashy startup chasing viral growth—it's a precision-engineered revenue machine dominating a hyper-local market.
"Payfull doesn't compete globally—it owns Turkey's online payment infrastructure with surgical precision."
The Hyper-Local Play
While Stripe and PayPal chase global dominance, Payfull's 91.9% traffic concentration in Turkey reveals a deliberate strategy: dominate a single market rather than dilute resources across continents. With 12,765 monthly visits and 44% organic search traffic, they've built an unbreakable moat around Turkish e-commerce.
Revenue Efficiency Over Scale
The numbers tell a story of ruthless efficiency: 46 employees generating $4.8M in revenue means $104K per employee. Compare that to global fintechs with 500+ employees for similar revenue, and you see Payfull's secret—minimal overhead, maximum local market penetration, and zero distraction from international expansion.
Their keyword strategy reveals their DNA: 'payfull' (1,340 monthly searches), 'bin sorgulama' (1,120), and 'payfull kimdir' show they're not just a payment processor—they're becoming the default search term for Turkish online payments. The 'payfull octet mi' searches hint at competitive positioning against Octet, suggesting they're winning the local battle.
- 44% organic traffic vs 41% direct—strong brand recall in a single market
- Tech stack optimized for speed: Tailwind, Bootstrap, Lazy Loading
- Documentation site (docs.payfull.com) signals enterprise-ready product
- Active social presence across Facebook, LinkedIn, Instagram
The Silent Giant Strategy
Payfull proves that in fintech, dominating one market beats being a footnote in fifty. Their $4.8M revenue with 46 employees isn't a limitation—it's a masterclass in focused execution.
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Payfull - Online Tahsilatın Güvenli Yöntemi
Payfull, bankalardan ve ödeme kuruluşlarından temin ettiğiniz sanal poslar üzerinden online tahsilat yapabilmenizi sağlar.
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About payfull.com
Payfull, bankalardan ve ödeme kuruluşlarından temin ettiğiniz sanal poslar üzerinden online tahsilat yapabilmenizi sağlar.
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Technology Stack
payfull.com uses 16 technologies across their website including Font Awesome, Okta, PHP, and more.
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Font Awesome
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Okta
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PHP
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WordPress
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Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
payfull.com receives approximately 12.8K monthly visitors and ranks #2,230,341 globally. The website has a bounce rate of 72% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:10 on the site.
The majority of payfull.com's traffic comes from undefined, .
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This page provides publicly available information about payfull.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit payfull.com directly at https://payfull.com.