payground.com
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Payground's Paradox: $7.4M Revenue, 1.8 Rating
A fintech unicorn in the making or a disaster waiting to collapse?
Payground.com is a $7.4M fintech operation that presents a fascinating contradiction: a direct traffic powerhouse with a catastrophic public reputation. With 44 employees and $23.7M in funding, this isn't a garage startup—it's a scaling business facing a critical reputation crisis.
"Payground has achieved what most startups dream of—intense customer dependency—but they're bleeding trust in the process."
The Direct Traffic Monopoly
With 81% direct traffic, Payground has achieved what few fintechs manage: customer lock-in. Users aren't discovering them via SEO or ads—they're typing the URL directly. This suggests either a captive audience (likely businesses using their payment platform) or a massive existing user base that has no alternative. The 12% organic search traffic is shockingly low for a company of this scale, indicating they aren't competing on discovery—they're the default.
The Growth Engine
Payground's traffic profile reveals a B2B payment infrastructure play. The top keywords—'payground.com/snsc-neph', 'payground ai', 'ems payments'—aren't consumer searches. They're internal portals, API endpoints, and industry-specific payment flows. With 35,965 monthly visits and a #747,925 global rank, they're serving a specific vertical (likely healthcare or EMS) where users have no choice but to use their platform. This isn't viral growth; it's institutional dependency.
The leadership team reads like a fintech startup dream team: Drew Mercer (CEO), Jason Wallis (CTO), Andy Rellihan (CCO), Jared Totolo (CGO), and Brandon Howard (CFO). Five C-suite executives for a 44-person company suggests either aggressive scaling or a bloated structure. With $23.7M in funding, they're well-capitalized, but the revenue-to-employee ratio ($168K per employee) is modest for fintech, hinting at heavy R&D or sales costs.
- 1.8/5 Trustpilot rating across 20 reviews—catastrophic for a financial service
- 81% direct traffic indicates captive user base, not organic growth
- Top keywords reveal B2B/enterprise focus, not consumer fintech
- AWS CloudFront + HSTS suggests technical maturity despite public failures
Payground is a B2B payment fortress with crumbling walls
They've built a captive enterprise audience but are losing the trust war. The question isn't if they can scale—it's whether they can survive their own reputation.
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Reviews (20)
Payground has been a super easy…
Payground has been a super easy platform to use and I get prompt payment directly to my account. Thank you for making it so user friendly!
Thank you so much for your review! It's been a pleasure working with you. Thank you for being part of the PayGround Family!
Change….For The Good
Our dental practice welcomed Payground after learning our patients wanted another payment option. Payground, through Jared and Andrew, showed our practice some TLC by implementing a convenient web-based payment platform straight from our website. From start to finish, Payground made the process seamless to the customer, and more importantly, seamless to our patients.
Thank you all for your continued…
Thank you all for your continued assistance!
Fast payments, simple to use
I love how easy it is to get the details of the payments from the dashboard. Our clients have remarked at how simple and easy it is to make their payments. It has helped bring in our invoice payments faster than ever!
Thank you for the encouragement! We are happy to hear PayGround has helped your business. Thank you for being a part of the PayGround family.
This is a wonderful tool for patients…
This is a wonderful tool for patients and office staff alike! The system is very efficient!
Thank you for your words and for being a part of the PayGround family.
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About payground.com
Company Overview
Technology Stack
payground.com uses 3 technologies across their website including HSTS, Amazon Web Services, AWS CloudFront.
Security
HSTS
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Traffic & Audience
payground.com receives approximately 36.0K monthly visitors and ranks #747,925 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 2:13 on the site.
The majority of payground.com's traffic comes from .
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This page provides publicly available information about payground.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit payground.com directly at https://payground.com.