9:41
paymark.co.nz
Screenshot of paymark.co.nz
paymark.co.nz favicon

paymark.co.nz

10 technologies
VerifiedVisit17.2K/mo$10M7910 Tech
Deep Dive

Paymark: The Quiet Giant of NZ Payments

From 17k monthly visits to 79 employees, Worldline's NZ arm dominates locally but faces global obscurity.

Paymark isn't just a payment processor—it's the invisible infrastructure behind New Zealand's digital commerce. Now rebranded as Worldline New Zealand, this entity operates with the quiet dominance of a local monopoly, yet struggles to rank globally.

17.1K
monthly visits
79
employees
60%
direct traffic
1.5M
global rank

"They own the New Zealand payment rails, but the world barely knows their name."

The Local Monopoly Strategy

With 60% direct traffic, Paymark's brand is deeply embedded in New Zealand's business ecosystem. Users don't search for alternatives—they type 'paymark.co.nz' directly. This is the hallmark of a category king, yet their global rank of #1.5M reveals a stark reality: they're a regional giant in a global game.

The Traffic Paradox

Paymark's keyword data tells a fascinating story. 'Worldline' gets 34,540 monthly searches, while 'Paymark' only hits 430. The rebrand is struggling to stick. Worse, 'Google Pay' drives 774,320 searches—users are looking for wallets, not processors. Paymark owns the backend but risks being invisible to the end consumer.

The tech stack reveals a modern but fragmented approach. They're using AWS CloudFront for global delivery, Tailwind CSS for modern UI, and Adobe Launch for analytics. Yet the presence of legacy jQuery suggests they're mid-transition—a company modernizing in real-time while maintaining critical payment infrastructure.

  • 60% direct traffic indicates extreme brand loyalty in NZ
  • Only 13% organic search suggests SEO isn't a priority
  • Top keyword 'insights' (80K searches) shows content marketing potential
No global brand recognition
Dominant in New Zealand market
Struggling with rebrand from Paymark to Worldline
79 employees for $10.3M revenue (efficient)
Low organic search visibility (13%)
Strong direct traffic (60%)

The Regional Champion's Dilemma

Paymark masters New Zealand but must decide: stay local king or fight for global relevance. Their 774K 'Google Pay' searches reveal the consumer wallet battle they're losing.

What tech stack does Paymark use?

13 detected
Advertising1
Tag Managers1
Analytics & Marketing1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics3
G
Google Analytics
H
Hotjar
M
Microsoft Ads (Bing)

How much traffic does Paymark get?

Traffic & Engagement

17.2K
Monthly Visits
1.7
Pages/Visit
0:21
Avg. Duration
45%
Bounce Rate
Monthly Traffic Trend+4%
16.4K
Oct 2025
Oct
22.0K
Nov 2025
Nov
17.2K
Dec 2025
Dec

Traffic Sources

Search
13%
Direct
60%
Social
1%
Referrals
24%
Email
0%
Paid
2%

Where is Paymark's audience located?

🌍90.7%
🌍3.4%
🌍3.3%
🌍1.9%
🌍0.8%

What keywords does Paymark rank for?

5 keywords
1paymark430 vol
2worldline34.5K vol$1.85
3insights80.8K vol$1.43
4worldline login790 vol$0.69
5google pay774.3K vol$0.68

How is Paymark's SEO?

Meta Tags

title28 chars

Home | Worldline New Zealand

description107 chars

Put the power of payment innovation to work with Worldline, New Zealand’s leading payment service provider.

languageEN-NZ

H1 Tags

h1Tap into the new way to Pay

Schema Types

VideoObject

What is Paymark's revenue?

$10M
Annual Revenue
79
-9%
Employees
$130K
Revenue/Employee
Sydney, AUS
Headquarters

Who works at Paymark?

Loading leads...

What do customers think of Paymark?

Paymark

Paymark

0.0
0 reviews

Categories

Eftpos Equipment Supplier#undefinedPayment Service#undefinedCard Processing Service#undefinedBusiness to Business Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
NZ

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Paymark

What is Paymark's Revenue?
Paymark generates approximately $10M in annual revenue. With 79 employees, that's $130,000 per employee.
What does Paymark do?
Put the power of payment innovation to work with Worldline, New Zealand’s leading payment service provider.
How fast is Paymark growing?
Paymark employee count has changed by -9% year over year.
What technologies does Paymark use?
Paymark uses 10 technologies across their website including Fonts, Cloud & Hosting, Advertising. Key technologies include Font Awesome, Amazon Web Services, AWS CloudFront, Microsoft Ads.
Who are Paymark's competitors?
Paymark's main competitors include Windcave. These companies operate in similar markets and compete for the same customer base.
What do customers think of Paymark?
Paymark has a Trustpilot score of 0.0 out of 5 (0 stars).

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Paymark?

What are Paymark's key pages?

Export paymark.co.nz Data

Download the complete tech stack, analytics, leads, and company data for paymark.co.nz in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About paymark.co.nz

Put the power of payment innovation to work with Worldline, New Zealand’s leading payment service provider.

Company Overview

paymark.co.nz
Website
law_and_government
Industry
#1,519,198
Global Rank
17.2K
Monthly Visitors
10
Technologies

Contact paymark.co.nz

Technology Stack

paymark.co.nz uses 10 technologies across their website including Font Awesome, Amazon Web Services, AWS CloudFront, Microsoft Ads, and more.

Fonts

Font Awesome

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Advertising

Microsoft Ads

Tag Managers

Adobe Launch

Analytics & Marketing

Google Analytics

UI Libraries

Ant Design

Traffic & Audience

17.2K
Monthly Visits
45%
Bounce Rate
1.7
Pages/Visit
0:21
Avg. Duration

paymark.co.nz receives approximately 17.2K monthly visitors and ranks #1,519,198 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:21 on the site.

The majority of paymark.co.nz's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is paymark.co.nz?
Put the power of payment innovation to work with Worldline, New Zealand’s leading payment service provider.
What technologies does paymark.co.nz use?
paymark.co.nz uses 10 technologies including Font Awesome, Amazon Web Services, AWS CloudFront, and 4 more. View the full tech stack analysis above.
How do I contact paymark.co.nz?
You can contact paymark.co.nz through their contact page.
What are paymark.co.nz's social media accounts?
paymark.co.nz is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is paymark.co.nz hiring?
Check paymark.co.nz's careers page for current job openings and opportunities.
How popular is paymark.co.nz?
paymark.co.nz receives approximately 17.2K monthly visitors and ranks #1,519,198 globally. Traffic is declining by 21.8% month-over-month.

Related Searches

paymark.co.nz pricingpaymark.co.nz reviewspaymark.co.nz alternativespaymark.co.nz loginpaymark.co.nz careerswhat is paymark.co.nzpaymark.co.nz tech stackpaymark.co.nz contactpaymark.co.nz vs competitorspaymark.co.nz featureshow to use paymark.co.nzpaymark.co.nz integrations

This page provides publicly available information about paymark.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit paymark.co.nz directly at https://paymark.co.nz.