pbt.co.nz
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PBT: The Invisible Giant of NZ Freight
How a $164M revenue network operates with zero public digital footprint
PBT Express Freight Network is New Zealand's leading logistics operator with $164.3M in revenue and 431 employees—yet its website records zero monthly visits and ranks globally. This isn't a digital failure; it's a strategic choice that reveals how B2B freight operates in the analog age.
"PBT proves that in B2B freight, digital presence is optional—but operational excellence is mandatory."
The Analog Empire
PBT's tech stack reveals their true priority: jQuery, Bootstrap, and Owl Carousel for basic site functionality—not conversion optimization. Their primary digital touchpoint is a static PDF Terms of Trade document. This isn't a company building for online acquisition; it's a legacy operator whose network effect is so strong that customers call, not click. The 431 employees aren't managing digital funnels—they're moving pallets across Auckland, Christchurch, and Wellington.
The Search Paradox
The keyword data tells a fascinating story. While 'freight' has 50,590 monthly searches in NZ and 'pbt' has 18,200, PBT captures zero organic traffic. This suggests their brand recognition is entirely offline—built through decades of reliability, not SEO. When someone searches 'pbt nz' or 'pbt auckland', they're likely looking for a phone number, not a website. The 100 monthly searches for 'pbt transport' represent the tiny fraction of customers who bother searching online before calling their account manager.
The leadership team structure reveals PBT's operational focus. With Mark Davis as CFO and Nathan Humphreys leading containers, air, and ocean services, the C-suite is built for logistics execution, not digital transformation. Business Development Managers like Rob Thompson and Olivia Cosseboom aren't optimizing conversion rates—they're managing key accounts through relationships. This is a company where the balance sheet wins over the dashboard.
- Revenue per employee: ~$381,000 (exceptionally high for logistics)
- Zero digital acquisition cost (or investment)
- Network effect built on physical locations, not viral loops
- Trust established through decades, not reviews
- Customer service via email, not chatbots or portals
The Ultimate B2B Playbook
PBT's $164M business runs on relationships, not clicks. For founders building in logistics, this is your blueprint: dominate offline first, then decide if you even need a website.
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PBT Express Freight Network
PBT is NZ's leading Express Freight Network. We have the right network of people, systems, locations and fleet to deliver your pallets, full-truckloads and containers anywhere in New Zealand.
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About pbt.co.nz
PBT is NZ's leading Express Freight Network. We have the right network of people, systems, locations and fleet to deliver your pallets, full-truckloads and containers anywhere in New Zealand.
Company Overview
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Technology Stack
pbt.co.nz uses 12 technologies across their website including Font Awesome, Google Fonts, cdnjs, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
CDN
cdnjs
Cloud & Hosting
Cloudflare
Email Marketing
Mailchimp
Analytics & Marketing
Google Tag Manager, Google Analytics
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
pbt.co.nz receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about pbt.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pbt.co.nz directly at https://pbt.co.nz.