pea.org
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Pea.org: The Union That Tech Forgot
A $9.6M labour union thriving without a tech-first playbook
In a world obsessed with SaaS metrics and VC funding, pea.org is a fascinating anomaly. This BC-based union for professionals generates $9.6M in revenue with just 48 employees, proving that legacy models can still command massive value in the digital age.
"This isn't a tech company in disguise—it's a labour organization that happens to exist online, and it's winning."
The Professional Niche
The PEA represents licensed professionals in BC's public service—a hyper-specific audience with high retention. Their 48 employees support thousands of members, creating a revenue-per-employee of $200K that would make most SaaS startups jealous. They aren't chasing scale; they're owning a vertical.
The Traffic Paradox
With only 8,062 monthly visits, pea.org isn't a traffic powerhouse. But 48% comes from organic search, and 36% direct—indicating a loyal, intentional audience. The top keyword is 'pea' (111K monthly searches), suggesting strong brand recognition despite minimal digital footprint. This is a reminder: traffic volume ≠ business value.
Their tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Google Analytics. No React, no headless CMS, no fancy frameworks. They use what works, not what's trendy. The social profiles (YouTube, Facebook, Instagram) are community-focused, not growth-hacking engines. This is a union built on trust, not virality.
- Revenue-per-employee of $200K—competitive with mid-tier SaaS
- Organic search dominates (48%) despite minimal SEO investment
- Tech stack is deliberately simple: jQuery + Bootstrap + Google Analytics
- Top keywords reveal labour disputes ('notary strike bc', 'public service strike') as key concerns
The Quiet Giant
Pea.org proves that in a noisy digital world, owning a niche with unwavering focus can be more valuable than chasing scale.
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Meta Tags
Professional Employees Association - BC’s Union for Professionals
The PEA is a labour union in British Columbia. We were formed in 1974 to represent licensed professionals employed in the BC Public Service.
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About pea.org
The PEA is a labour union in British Columbia. We were formed in 1974 to represent licensed professionals employed in the BC Public Service.
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pea.org Social Media
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Technology Stack
pea.org uses 13 technologies across their website including Google Fonts, PHP, WordPress, and more.
Fonts
Google Fonts
Programming Languages
PHP
CMS
WordPress
Advertising
Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, RSS
Traffic & Audience
pea.org receives approximately 8.1K monthly visitors and ranks #2,790,543 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:16 on the site.
The majority of pea.org's traffic comes from undefined, .
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This page provides publicly available information about pea.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pea.org directly at https://pea.org.