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Peachy Studio: The Anti-Spa Medspa
A tech-first approach to preventative Botox, disrupting the $15B aesthetics industry
Most medspas feel like luxury spas; Peachy Studio feels like a sleek tech startup that happens to inject Botox. With 126 employees and $17.6M in revenue, they're betting that the future of aesthetics isn't in velvet robes, but in streamlined software and preventative treatments.
"They aren't selling 'anti-aging'—they're selling a predictable, software-driven experience that removes the guesswork."
The Data-Driven Patient
Peachy's traffic profile reveals a sophisticated user base. With 46% direct traffic—matching their organic search—visitors aren't stumbling upon them via SEO. They're typing 'peachystudio.com' directly into their browser. This indicates strong brand recall and repeat business, a rarity in the transactional medspa world. The top keyword 'peachy' (15.5K monthly volume) isn't even medical; it's pure brand equity.
The Preventative Botox Play
Peachy is capitalizing on the 'prejuvenation' trend—treating patients in their 20s and 30s before deep wrinkles form. By standardizing dosing (they famously don't charge by the unit) and using a tech stack that includes Hotjar and Google Analytics to optimize every touchpoint, they've turned a subjective service into a repeatable product. This allows them to scale to four major cities (NY, DC, Chicago, Austin) without the typical operational chaos of medspas.
The company's leadership team blends medical expertise with high-growth tech experience. Co-CEO Eric Zhang and Head of Technology Sam Chung have built a platform that treats aesthetics like a SaaS product: standardized, scalable, and ruthlessly efficient. While competitors rely on the 'artisan' model of individual injectors, Peachy's model is industrialized precision.
- Standardized pricing model eliminates price negotiation anxiety
- Tech stack (jQuery, Tailwind, Hotjar) optimized for conversion, not just aesthetics
- Strong social presence (TikTok, Instagram) targeting younger demographics
- Focus on 'medical organization' structured data over 'spa' categorization
The Airbnb of Aesthetics
Peachy isn't just another medspa—it's a vertically integrated platform disrupting a fragmented industry by treating Botox as a product, not a luxury service.
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Preventative Botox in NY, DC, Chicago & Austin | Peachy Studio
Peachy Studio - Say Goodbye to Wrinkles. Explore Our Range of Effective Skincare Solutions with Botox, Retinoids, and Sunscreen.
Better Botox, Better Results | Peachy
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Doesn’t last…use neuromodulators that are similar in function to Botox
I have been going to Peachy Studios in Washington DC at the Navy yard area for about two years now. I just realized that when I get injections they only last less than two months. The last two times I’ve gone, they advised that I use “Botox“ instead of Xeniom but that still seems to not last as well. Also Peachy Studios does not participate in the alley program, which leads me to believe that Peachy uses other neuromodulators that are similar in function to Botox. They may charge less price to do as many areas as you want, but truly, they are not using the real deal and it does not last the way regular Xenim or Botox typically does. I’m done going to them not worth the money in the long run
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About peachystudio.com
Peachy Studio - Say Goodbye to Wrinkles. Explore Our Range of Effective Skincare Solutions with Botox, Retinoids, and Sunscreen.
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peachystudio.com uses 30 technologies across their website including AccessiBe, Google Fonts, hCaptcha, HSTS, and more.
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AccessiBe
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hCaptcha, HSTS, reCAPTCHA
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jsDelivr
Traffic & Audience
peachystudio.com receives approximately 68.4K monthly visitors and ranks #398,240 globally. The website has a bounce rate of 38% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 0:49 on the site.
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