9:41
peerlessmidwest.com
Screenshot of peerlessmidwest.com
peerlessmidwest.com favicon

peerlessmidwest.com

12 technologies
VerifiedGrowingVisit1.5K/mo$24M10712 Tech23 Leads
Deep Dive

Peerless Midwest: The Unsung Utility Titan

A $23.5M revenue machine hiding in plain sight on the web.

In an era obsessed with SaaS unicorns, Peerless Midwest operates quietly as a $23.5M utility powerhouse. With 107 employees and a domain that ranks for 440 monthly searches of 'midwest fire sprinkler,' this isn't a startup—it's a legacy holding company with a digital footprint that tells a story of analog dominance in a digital world.

$23.5M
Annual Revenue
107
Employees
1,466
Monthly Visits
48%
Organic Traffic

"They rank for 'company deerless' with 180 monthly searches—proving that even typos drive business in the utility sector."

The Invisible Infrastructure

Peerless Midwest isn't chasing clicks; they're managing water systems, fire protection, and essential utilities. Their 1,466 monthly visits are likely high-intent leads from facility managers and municipalities. While their global rank (#12M) looks weak, it's irrelevant—this is a B2B giant where reputation trumps SEO. Their LinkedIn and Facebook profiles show active community engagement, but their website is a minimalist brochure, not a lead-gen machine.

The Keyword Paradox

Their top keywords reveal a fascinating split: 'midwest fire sprinkler' (440 volume) and 'peerless pumps' (180 volume) suggest strong brand recognition in fire safety and pump systems. Yet, 'brown well pump service, inc.' (280 volume) and 'company deerless' (180 volume) indicate they capture accidental traffic and competitor searches. This isn't a weakness—it's proof of their entrenched market position where even misspelled queries lead to their door.

The tech stack is telling: WordPress with Tailwind CSS and Bootstrap. It's functional but dated, lacking the polish of modern B2B platforms. Yet, the site loads fast with lazy loading and priority hints—showing they prioritize performance over flash. Their 36% direct traffic share is the real story: customers type their URL directly, bypassing search entirely. That's brand loyalty you can't buy with ads.

  • Revenue is $23.5M with 107 employees—~$220K revenue per employee, typical for utility services
  • 48% organic traffic suggests they're found for niche queries, not broad searches
  • Social profiles are active but the website is static—a classic 'offline-first' business
  • Leadership team includes Cathy Lance (CEO) and Eric Irwin (CFO), signaling stability
No structured data or rich snippets
Dominant in hyper-local utility markets
Minimal SEO optimization (global rank #12M)
High direct traffic indicates strong word-of-mouth
No Trustpilot reviews or public ratings
Specialized keywords with low competition
Website lacks e-commerce or booking functionality
Stable leadership and long-term client relationships

The Analog Advantage

Peerless Midwest proves that in utility services, digital presence is secondary to operational excellence. Their website is a digital business card, not a growth engine—and that's exactly why they work.

What tech stack does Peerlessmidwest use?

15 detected
Programming Languages1
E-commerce & Payments1
Web Standards1
JavaScript Libraries3
Tracking & Analytics3
G
Google Analytics
G
Google APIs
G
Google Static

How much traffic does Peerlessmidwest get?

Traffic & Engagement

1.5K
Monthly Visits
1.1
Pages/Visit
0:00
Avg. Duration
38%
Bounce Rate
Monthly Traffic Trend+39%
1.1K
Oct 2025
Oct
761
Nov 2025
Nov
1.5K
Dec 2025
Dec

Traffic Sources

Search
48%
Direct
36%
Social
10%
Referrals
5%
Email
0%
Paid
1%

Where is Peerlessmidwest's audience located?

🌍100.0%

What keywords does Peerlessmidwest rank for?

5 keywords
1midwest fire sprinkler440 vol
2peerless company310 vol
3brown well pump service, inc.280 vol
4company deerless180 vol
5peerless pumps180 vol$2.54

How is Peerlessmidwest's SEO?

Meta Tags

title18 chars

Peerless Midwest |

languageEN-US

H1 Tags

h1Peerless Midwest

Who works at Peerlessmidwest?

Loading leads...

What do customers think of Peerlessmidwest?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Peerlessmidwest

What is Peerlessmidwest's Revenue?
Peerlessmidwest generates approximately $24M in annual revenue. With 107 employees, that's $220,000 per employee.
How fast is Peerlessmidwest growing?
Peerlessmidwest employee count has changed by 7% year over year.
What technologies does Peerlessmidwest use?
Peerlessmidwest uses 12 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Google Fonts, PHP, WordPress.
Who are Peerlessmidwest's competitors?
Peerlessmidwest's main competitors include JCREMC, Indiana Electric Cooperatives, Berry It, Marion Utilities, Townsend Corporation. These companies operate in similar markets and compete for the same customer base.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Peerlessmidwest?

What are Peerlessmidwest's key pages?

Export peerlessmidwest.com Data

Download the complete tech stack, analytics, leads, and company data for peerlessmidwest.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About peerlessmidwest.com

Company Overview

peerlessmidwest.com
Website
#12,107,138
Global Rank
1.5K
Monthly Visitors
12
Technologies
23+
Employees

peerlessmidwest.com Key Pages

peerlessmidwest.com Social Media

Contact peerlessmidwest.com

Technology Stack

peerlessmidwest.com uses 12 technologies across their website including Google Fonts, PHP, WordPress, and more.

Fonts

Google Fonts

Programming Languages

PHP

CMS

WordPress

E-commerce & Payments

WooCommerce

Performance

Lazy Loading, Priority Hints

Web Standards

RSS

Traffic & Audience

1.5K
Monthly Visits
38%
Bounce Rate
1.1
Pages/Visit
0:00
Avg. Duration

peerlessmidwest.com receives approximately 1.5K monthly visitors and ranks #12,107,138 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.

The majority of peerlessmidwest.com's traffic comes from .

Frequently Asked Questions

What is peerlessmidwest.com?
peerlessmidwest.com is a website that you can visit at https://peerlessmidwest.com. Use TechList.ai to discover the technologies, analytics, and company information about peerlessmidwest.com.
What technologies does peerlessmidwest.com use?
peerlessmidwest.com uses 12 technologies including Google Fonts, PHP, and 6 more. View the full tech stack analysis above.
How do I contact peerlessmidwest.com?
You can contact peerlessmidwest.com via email at [email protected] or through their contact page.
What are peerlessmidwest.com's social media accounts?
peerlessmidwest.com is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is peerlessmidwest.com hiring?
Check peerlessmidwest.com's careers page for current job openings and opportunities. The company has 23+ known employees.
How popular is peerlessmidwest.com?
peerlessmidwest.com receives approximately 1.5K monthly visitors and ranks #12,107,138 globally. Traffic is growing by 92.6% month-over-month.

Related Searches

peerlessmidwest.com pricingpeerlessmidwest.com reviewspeerlessmidwest.com alternativespeerlessmidwest.com loginpeerlessmidwest.com careerswhat is peerlessmidwest.compeerlessmidwest.com tech stackpeerlessmidwest.com contactpeerlessmidwest.com vs competitorspeerlessmidwest.com featureshow to use peerlessmidwest.compeerlessmidwest.com integrations

This page provides publicly available information about peerlessmidwest.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit peerlessmidwest.com directly at https://peerlessmidwest.com.