In a healthcare landscape dominated by algorithms and AI, Peerstar is betting $53.8M on the most analog technology of all: human connection. They're not just providing therapy—they're deploying trained specialists who've walked the exact same recovery path, and getting paid by Medicaid to do it.

"Peerstar isn't selling therapy—they're selling lived experience as a medical intervention, and Medicaid is paying the bill."

The traffic data reveals something fascinating about their market position. With only 7,548 monthly visits but $53.8M in revenue, Peerstar isn't playing the direct-to-consumer growth game. Their low web traffic relative to massive revenue suggests a B2B2C model: contracts with state agencies, hospitals, and treatment centers that drive referrals, making their digital presence almost secondary. The 34% direct traffic indicates strong brand recognition among their core demographic—people actively seeking recovery support.

• Revenue per employee of ~$297K suggests efficient scaling in labor-intensive healthcare
• 100% US traffic concentration indicates a state-contract focused strategy
• Top keywords reveal unexpected SEO gaps around '20oz' and 'whimsical mug'—likely tracking errors or competitor keyword hijacking
• Social presence across YouTube, Facebook, and Instagram suggests multi-channel community building