Here's the anomaly that should make every founder rethink their growth strategy: Peoplefacts gets 57% direct traffic—nearly double their organic search. This isn't accidental. It's the signature of a B2B platform where HR managers, compliance officers, and background check vendors return daily. They don't search for 'background check software' because they're already logged in. The 27% organic traffic that does come through is dominated by hyper-specific queries like 'how many states require teachers to be fingerprinted'—long-tail keywords their enterprise competitors ignore.

With just 14 employees generating $1.2M in revenue, Peoplefacts achieves an astounding $85,714 revenue per employee—comparable to established fintechs. The leadership team reads like a compliance dream team: Dan Shoemaker (CEO), Nancy Roberts (Owner/Chief Compliance Officer), and regional VPs of sales. This isn't a startup burning cash; it's a precision instrument operating in the regulated financial services space where trust outweighs scale.