peoplefinders.com
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PeopleFinders: The Data Broker Powerhouse
Inside the 4.6M visit/month engine turning public records into revenue
While Silicon Valley chases AI unicorns, PeopleFinders quietly monetizes the unsexy reality that anyone can be found—for $2.95. This is the business of digital permanence, where 54 employees generate $7.7M annually by scraping the paper trails we leave behind.
"They don't sell products—they sell peace of mind bought with other people's data."
The Traffic Goldmine
42% of their 4.6M monthly visits come from organic search, a testament to their SEO mastery. When someone types 'reverse phone lookup' (185K searches/month) or 'people finder' (63K searches/month), PeopleFinders dominates. They've built a moat not with code, but with content and domain authority—9.5M backlinks deep.
The Trust Paradox
2,807 Trustpilot reviews averaging 3.8/5 reveal a fascinating tension. Users reward the utility while penalizing the privacy implications. It's the classic data-broker dilemma: praised for finding deadbeats, criticized for exposing everyone else. Rob Miller's team walks this tightrope daily.
Their tech stack—Tailwind, Bootstrap, Google Analytics—shows they're not reinventing wheels, they're optimizing funnels. The real product isn't the UI; it's the orchestration of public records, scraped data, and the psychological trigger that makes you pay to see what's already visible.
- Revenue-per-employee: ~$142K—leaner than most SaaS, thanks to automation
- Direct traffic (33%) indicates strong brand recall—users know exactly where to go
- Top 11,827 global rank puts them in the top 0.1% of all websites
The Unsexy Billion-Dollar Playbook
Build utility, own search, monetize curiosity. PeopleFinders proves that in the attention economy, the richest niches are the ones that solve primal anxieties with nothing more than a search bar.
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Traffic & Engagement
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5 keywordsHow is Peoplefinders's SEO?
Open Graph Image
https://www.peoplefinders.com/assets/img/peoplefinders-shareimage.png
Meta Tags
PeopleFinders - People Search & Reverse Phone Number Lookup
Look through millions of public records with a name, email, address or phone number. People search or reverse address and phone lookup with PeopleFinders.
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PeopleFinders
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Reviews (20)
Good services
Good services
Chad jam to jton
Chad jam to jton Chad Hamilton
April HANEY, We appreciate your feedback and are so glad you shared your experience with us. Thank you for taking the time to leave a review. PeopleFinders Customer Care
Helpful
Friendly, helpful agent.
Mike, We appreciate your feedback and are so glad you shared your experience with us. Thank you for taking the time to leave a review. PeopleFinders Customer Care
Victor was very helpful
Victor was very helpful, professional and courteous.
LUIS BORJA, We are happy to hear that you found our team member helpful, professional, and courteous. Thank you for your positive feedback! PeopleFinders Customer Care
She resolved my issue.
She resolved my issue.
Jo Anda, We are so glad we could resolve the issue. Thank you for letting us know about your experience! PeopleFinders Customer Care
Frequently Asked Questions about Peoplefinders
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About peoplefinders.com
Look through millions of public records with a name, email, address or phone number. People search or reverse address and phone lookup with PeopleFinders.
Company Overview
peoplefinders.com Social Media
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Phone Numbers
Technology Stack
peoplefinders.com uses 23 technologies across their website including UserWay, Font Awesome, HSTS, and more.
Accessibility
UserWay
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
CMS
Contentful, WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
peoplefinders.com receives approximately 4.6M monthly visitors and ranks #11,827 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:36 on the site.
The majority of peoplefinders.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about peoplefinders.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit peoplefinders.com directly at https://peoplefinders.com.