peopleforbikes.org
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PeopleForBikes: The Data-Driven Revolution
How a nonprofit is weaponizing data to build the future of cycling
Most nonprofits beg for attention. PeopleForBikes is building a data empire to demand it. With a lean team of 45 and a $5M revenue, they're not just advocating for cyclists—they're engineering a systemic shift in urban mobility through strategic intelligence.
"They're not selling bikes—they're selling a data-backed vision of urban mobility that investors and cities can't ignore."
The Traffic Anomaly
Here's the contradiction: 33,997 monthly visits seems modest for a national nonprofit, but the 43% direct traffic rate tells a different story. These aren't casual browsers—they're stakeholders. Urban planners, city officials, and advocacy groups bookmarking the site. The 510 monthly searches for 'people for bikes' reveal a brand that's become shorthand for cycling infrastructure policy.
Strategic Keyword Dominance
PeopleForBikes isn't chasing vanity metrics. Their keyword strategy reveals precision targeting: 'new york city bikeability score' (210 searches), 'us cities with best bike infrastructure' (200 searches). They've cornered the market on municipal decision-making queries. This is B2G (Business-to-Government) content marketing disguised as advocacy.
The tech stack reveals their modern approach: Tailwind CSS and Bootstrap for rapid iteration, Google Analytics and Tag Manager for measurement obsession, plus Facebook Pixel and LinkedIn Insight Tag for targeted outreach. This is a digital-first organization that understands data is their primary weapon.
- 45 employees generating $5M revenue = $111K per employee—exceptional efficiency
- 47% organic traffic suggests strong SEO and content strategy
- 43% direct traffic indicates high brand recall among core stakeholders
- Social presence across all major platforms with consistent messaging
The Infrastructure Playbook
PeopleForBikes proves that in the cycling industry, the real money isn't in bikes—it's in the data-driven transformation of cities. For founders and investors, the lesson is clear: solve for infrastructure, not individual transactions.
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PeopleForBikes | Every rider. Every ride.
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About peopleforbikes.org
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Technology Stack
peopleforbikes.org uses 15 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Prismic, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
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HSTS
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Prismic
Cloud & Hosting
Vercel
Advertising
LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
peopleforbikes.org receives approximately 34.0K monthly visitors and ranks #758,147 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:13 on the site.
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