peoplesystems.com
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People Systems: The Quiet Giant of HR Tech
A $9.8M revenue machine with 54 employees and a secret weapon: McDonald's loyalty.
In a market saturated with flashy HR tech startups, People Systems operates like a stealth fighter—lean, precise, and profitable. With $9.8M in revenue and just 54 employees, they aren't chasing unicorn valuations; they're mastering the art of deep integration within enterprise giants.
"They don't need massive traffic when they own the login portal for the world's largest franchise."
The McDonald's Moat
The data reveals a critical insight: 170 monthly searches for 'people system mcdonalds login' drive a significant portion of their traffic. This isn't just a vendor relationship; it's a strategic lock-in. When you own the login infrastructure for a global workforce of millions, you don't need SEO—you have embedded dependency.
Efficiency Over Scale
With 5,079 monthly visits and a global rank of #2,206,210, People Systems defies traditional growth metrics. The revenue-per-employee ratio is exceptional: ~$181,000 per head. This suggests a high-margin, service-heavy model where relationships trump traffic, and retention beats acquisition.
The tech stack is pragmatic, not trendy. jQuery and Bootstrap suggest a legacy frontend, while Tailwind CSS hints at modernization efforts. Amazon S3 powers their infrastructure. This isn't a venture-backed rocket ship; it's a bootstrapped workhorse built for reliability, not flash.
- Deep vertical integration with franchise giants (McDonald's)
- High revenue-per-employee efficiency ($181K/employee)
- Direct traffic dominance (48%) signals strong brand recall
- Stable leadership team with multiple VPs and SVPs
The Anti-Startup Playbook
People Systems proves that in B2B HR tech, owning a single enterprise workflow is worth more than 100,000 anonymous signups.
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peoplesystems.com uses 12 technologies across their website including Google Fonts, PHP, WordPress, and more.
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Google Fonts
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PHP
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WordPress
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Amazon S3
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Traffic & Audience
peoplesystems.com receives approximately 5.1K monthly visitors and ranks #2,206,210 globally. The website has a bounce rate of 22% with visitors viewing an average of 9.9 pages per visit. Users spend an average of 16:24 on the site.
The majority of peoplesystems.com's traffic comes from .
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