Pepperjam isn't dead—it just grew up and changed its name. The company that started as a traditional affiliate network has fully rebranded to Partnerize, signaling a fundamental shift from manual relationship management to AI-automated partnership ecosystems. For founders watching the affiliate space, this is a case study in aggressive platform evolution.

"The 68% direct traffic reveals their true moat: existing clients who don't need to search for alternatives."

The technology stack reveals a modern but crowded approach: jQuery for legacy code, Tailwind and Bootstrap for styling, Vite for bundling. They're using Priority Hints and Lazy Loading—solid web performance techniques. But with only 27 technologies detected, they're leaner than you'd expect for a $53M revenue company. This suggests they're not over-engineering; they're focused on core functionality rather than flashy tech.

• AI is the centerpiece, not a feature—'AI at the center' is their H1 tag
• The Trustpilot rating of 3.2/5 with just 1 review suggests either low consumer visibility or B2B focus
• Key people like Amber Sweeney and Maryellen Garasky are customer-facing, indicating enterprise service focus over product-led growth