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Percolate: The $100M Marketing Machine That's Gone Quiet
A deep dive into the content platform that raised big, acquired by Seismic, and now operates in stealth mode.
In 2018, Percolate was acquired by Seismic for a reported $500M+, marking the exit of a content marketing giant. But five years later, percolate.com tells a different story: a ghost town of 8,920 monthly visits and a team of just 40. What happened to the platform that promised to revolutionize brand content?
"This isn't a startup scaling to the moon—it's a legacy asset quietly maintaining enterprise contracts while the website gathers digital dust."
The Traffic Collapse
Percolate.com's traffic metrics reveal a platform in maintenance mode. With only 8,920 monthly visits and a global rank of #2,423,677, the site has virtually disappeared from the SEO landscape. The 33% organic search traffic suggests minimal content investment, while 50% direct traffic indicates a loyal but shrinking user base accessing the platform directly rather than through discovery.
The Enterprise Ghost Town
With 40 employees and $4.3M in revenue, Percolate now operates at a staggering $107,500 revenue-per-employee ratio—far below SaaS benchmarks for a platform that once served Fortune 500 brands. The funding-to-revenue ratio of 25:1 suggests a company that scaled capital before scaling sustainable economics, now existing primarily as a technical backend for Seismic's broader offering.
The keyword data tells a story of brand erosion: 'percolate' (14,460 monthly searches) dominates, but 'percolates' (1,540) and misspellings like 'percolat' (330) capture significant volume. The platform's functional keywords—'what is working vs non working media' (340) and 'percolate page proof' (290)—reveal its core value proposition: content proofing and performance analysis, now buried under Seismic's unified platform.
- Bootstrap, PWA, and Google Tag Manager: A tech stack frozen in time, with no modern frameworks or recent innovations
- Acquired by Seismic in 2018 for ~$500M, effectively ending Percolate's standalone growth trajectory
- Zero Trustpilot reviews or recent public sentiment—indicating complete B2B enterprise focus with no consumer visibility
The Acquisition Afterlife
Percolate isn't dead—it's been absorbed. For founders and investors, this is the classic playbook: raise $106M, build enterprise muscle, exit to a strategic buyer, and watch the brand fade while the tech lives on in a larger portfolio. The lesson? Brand equity is perishable; product value is eternal.
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Percolate Homepage
Percolate is the leading Content Marketing Platform for the world’s largest and fastest growing brands. Percolate offers solutions to manage marketing operations, from strategy and planning through development and execution.
Percolate | The leading Content Marketing Platform
Percolate is the Content Marketing Platform trusted by the world’s top brands.
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About percolate.com
Percolate is the leading Content Marketing Platform for the world’s largest and fastest growing brands. Percolate offers solutions to manage marketing operations, from strategy and planning through development and execution.
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percolate.com uses 5 technologies across their website including Google Fonts, HSTS, Google Tag Manager, and more.
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Google Fonts
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HSTS
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Google Tag Manager
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PWA
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Bootstrap
Traffic & Audience
percolate.com receives approximately 8.9K monthly visitors and ranks #2,423,677 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:20 on the site.
The majority of percolate.com's traffic comes from undefined, undefined, .
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