period.org
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Period.org: The $80M Nonprofit Disrupting Period Poverty
How a mission-driven organization built a massive operational engine without sacrificing its soul
While tech startups chase billion-dollar valuations, period.org has quietly built an $80.5M revenue machine tackling a problem society refuses to solve: period poverty. With 271 employees and a growing army of advocates, they're not just selling products—they're rewriting the economics of menstrual equity.
"49% direct traffic proves they're building a movement, not just a website. People seek them out by name."
The Demand Signal
With 60,760 monthly searches for 'period,' period.org captures only a fraction of the organic opportunity. Their 37% organic search traffic suggests untapped SEO potential—imagine what happens when they optimize for 'period poverty,' 'free period products,' and 'menstrual equity' at scale.
The Grassroots Engine
Their top keywords reveal a fascinating duality: broad terms like 'period' drive awareness, while mission-specific queries like 'state of the period' (190 volume) and 'what is period. nonprofit' (180 volume) show people actively seeking to understand their model. This is textbook movement-building data.
The tech stack tells another story. Built on Vue.js and Nuxt.js with Tailwind CSS, they're running a modern, scalable web presence. But here's what's interesting: they use Bootstrap AND Ant Design simultaneously. This suggests either legacy code accumulation or a team moving fast and breaking things—something every founder should recognize.
- Revenue scale without venture capital (mission-driven funding)
- 271 employees = serious operational infrastructure
- 49% direct traffic indicates powerful brand recall
- Top leadership includes Directors of Programs, Development, and Marketing—this is a professionalized operation
The Billion-Dollar Question
Period.org proves mission-driven organizations can build massive revenue and operational scale. The real opportunity? Leveraging their 49% direct traffic and 271-person workforce to dominate organic search and become THE global authority on menstrual equity. They've built the foundation—now it's time to own the conversation.
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About period.org
Company Overview
Technology Stack
period.org uses 15 technologies across their website including Adobe Fonts, Ghost, Amazon Web Services, AWS CloudFront, and more.
Fonts
Adobe Fonts
CMS
Ghost
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Email Marketing
Mailchimp
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
Traffic & Audience
period.org receives approximately 18.8K monthly visitors and ranks #1,452,369 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:43 on the site.
The majority of period.org's traffic comes from undefined, undefined, .
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This page provides publicly available information about period.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit period.org directly at https://period.org.