periodic.is
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The Scheduling Stealth Playbook
A 25-person team quietly building a $2.5M scheduling empire
While everyone chases the crowded calendar app market, Periodic.is is building a $2.5M business by selling the infrastructure that powers white-label scheduling. This is the B2B2C playbook in action.
"They're not selling scheduling—they're selling the ability for brands to own their scheduling experience."
The Enterprise Trojan Horse
With only 471 monthly visits, Periodic.is isn't playing the traffic game—they're playing the integration game. Their top keywords reveal the strategy: 'online booking saas white label' and 'periodic custom scheduling' show they're targeting agencies and enterprises who need to embed scheduling, not just use it. This is classic infrastructure-as-a-service positioning.
The Revenue-to-Traffic Paradox
Here's what's fascinating: $2.5M revenue with only 471 monthly visits means an incredible $5,300+ revenue per visitor. This isn't a product that sells through content marketing—it sells through direct sales, partnerships, and enterprise deals. The 42% direct traffic confirms they're not chasing SEO vanity metrics; they're building relationships that drive repeat business.
The tech stack tells the story of a pragmatic, performance-focused team: jQuery and Bootstrap for reliability, Vite for modern bundling, and lazy loading for speed. They're not chasing the latest JavaScript framework—they're building something that works. This is a team of 25 people who've found their niche and are executing with surgical precision.
- White-label positioning: They're the infrastructure behind brands, not the brand itself
- Enterprise-ready: Keywords like 'does calendly api allow booking' show they're competing with API-first solutions
- Revenue efficiency: $2.5M on minimal traffic suggests high-ticket, low-churn enterprise contracts
The Quiet Giant Strategy
Periodic.is proves you don't need millions in funding or viral traffic to build a $2.5M business—you need to solve a painful problem for customers who have budgets and stick around.
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Top brands and agencies from around the world are capturing new customers and delighting existing customers with Periodic’s real-time scheduling solution.
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About periodic.is
Top brands and agencies from around the world are capturing new customers and delighting existing customers with Periodic’s real-time scheduling solution.
Company Overview
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Technology Stack
periodic.is uses 21 technologies across their website including Google Fonts, PHP, WordPress, and more.
Fonts
Google Fonts
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PHP
CMS
WordPress
CDN
cdnjs
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
periodic.is receives approximately 471 monthly visitors. The website has a bounce rate of 37% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:38 on the site.
The majority of periodic.is's traffic comes from .
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