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Periscope: The Quad Agency That Scaled Without Venture Capital
How a $73M creative powerhouse built a better way for brands without external funding
While most agencies chase VC funding and scale through acquisition, Periscope (operating as Betty) built a $73M creative empire through pure client revenue. This isn't your typical digital agency—it's a Quad powerhouse that refuses to sacrifice quality for scale.
"Periscope didn't just build an agency—they engineered a self-sustaining creative engine that scales without dilution."
The Quad Agency Revolution
Periscope operates as a 'Quad agency'—a rare breed that combines strategy, creative, design, and content studios under one roof. Unlike fragmented agencies that outsource core capabilities, this integrated model allows them to maintain creative quality while scaling to $73M in revenue. The 267-person team isn't just growing headcount; they're building a unified creative infrastructure that delivers results without the typical agency handoffs.
Revenue Without Venture Backing
In an industry obsessed with growth-at-all-costs, Periscope's funding status speaks volumes: N/A. No VC. No PE. No debt. Just $73.4M in organic revenue from brands who value their 'inclusive, inventive ideas.' This is a company that scaled through client satisfaction, not investor capital—a rare achievement that suggests genuine value creation over artificial growth.
The tech stack reveals a pragmatic approach: Tailwind CSS, Bootstrap, and Squarespace power their digital presence. They're not building custom platforms—they're using proven tools to deliver client work efficiently. Meanwhile, their leadership team includes Matthew Benka (Chief Growth Officer) and Kathleen Hrdlicka (Deputy Director Finance), signaling a focus on sustainable growth and operational excellence over flashy tech for tech's sake.
- Quad agency model: Strategy, Creative, Design, Content under one roof
- Zero external funding: $73M+ in pure client revenue
- 267-person team with integrated capabilities
- Squarespace-powered site with enterprise-grade trust tools (OneTrust)
- LinkedIn presence as 'Tenacious Betty'—brand identity that sticks
The Unfunded Unicorn
Periscope proves that $73M in revenue beats $73M in funding every time. In an era of agency roll-ups and VC-backed growth, they've built something more valuable: a sustainable creative business that scales without selling out.
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Betty, a Quad agency, offers best-in-class strategy, creative, design and content studios. We’re dedicated to building a better way for brands with inclusive, inventive ideas that drive results for clients, backed by broad capabilities that offer scale without sacrifice.
Betty, a Quad agency, offers best-in-class strategy, creative, design and content studios. We’re dedicated to building a better way for brands with inclusive, inventive ideas that drive results for clients, backed by broad capabilities that offer scale without sacrifice.
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About periscope.com
Betty, a Quad agency, offers best-in-class strategy, creative, design and content studios. We’re dedicated to building a better way for brands with inclusive, inventive ideas that drive results for clients, backed by broad capabilities that offer scale without sacrifice.
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periscope.com uses 11 technologies across their website including Adobe Fonts, Google Fonts, Squarespace, OneTrust, and more.
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periscope.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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