periscopeup.com
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The DC Marketing Agency That's Not Playing Your Game
A 6-person shop ranking for 'Ogilvy on Advertising PDF' tells you everything
In a city saturated with agencies, periscopeUP isn't trying to outrank Ogilvy on brand terms—it's capturing searches for the very tools marketers use to survive. This is the story of a boutique agency that chose relevance over scale.
"They don't sell marketing dreams—they sell Google Analytics dashboards to people who already know they need them."
The Unconventional Keyword Strategy
While competitors chase 'DC marketing agency,' periscopeUP ranks for 'google analytics dashboard' (3,730 monthly volume) and 'ogilvy on advertising pdf' (1,170 volume). This isn't accidental—it's a deliberate play for intent-rich, low-competition keywords. They're capturing marketers mid-research, not mid-funnel. The 20% organic traffic share on just 1,908 visits suggests they're not casting a wide net; they're fishing with precision spears.
The Boutique Advantage
With 6 employees and $400K revenue, periscopeUP operates at a 66:1 revenue-per-employee ratio—respectable for a services business. But here's the kicker: their traffic is 65% direct. That's not SEO magic; that's reputation. Clients aren't finding them through Google—they're typing periscopeup.com directly. This is the hallmark of a referral-driven business where results speak louder than content marketing.
The tech stack reveals their duality: jQuery and Bootstrap suggest legacy maintenance (WordPress services), while Vite and Tailwind CSS show modern front-end chops. They're not a bleeding-edge dev shop, but they're not stuck in 2015 either. This pragmatic stack mirrors their service model—solve immediate problems with tools that work, not tools that trend.
- Ranking for tool-specific queries (Search Console, Analytics) shows deep technical SEO expertise
- 65% direct traffic proves they're a known entity in DC's marketing circle
- Social profiles across all major platforms, but minimal engagement—focus is on client work, not content creation
- Senior team composition (Principal, Director, Sr. SEO Analyst) suggests senior-level delivery, not junior execution
They're Not Building a Unicorn—They're Building a Profitable Machine
In an era of agency roll-ups and private equity plays, periscopeUP is quietly proving that a focused, referral-based digital marketing shop can thrive without scaling. For founders and investors, this is a case study in sustainable services business design: own your niche, deliver exceptional results, and let reputation do the selling.
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Washington DC's Leading Search Marketing Agency | periscopeUP
periscopeUP is a top DC digital marketing agency. Our digital marketing campaigns get results. SEO, SEM, PPC, WordPress maintenance, Google Analytics.
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About periscopeup.com
periscopeUP is a top DC digital marketing agency. Our digital marketing campaigns get results. SEO, SEM, PPC, WordPress maintenance, Google Analytics.
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Technology Stack
periscopeup.com uses 27 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, Laravel, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Backend Frameworks
Laravel
Programming Languages
PHP
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Squarespace, WordPress
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Cloudflare
Traffic & Audience
periscopeup.com receives approximately 1.9K monthly visitors and ranks #7,782,256 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:47 on the site.
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