perthmint.com
Get leads like Perthmint — and thousands more
Build targeted lists by tech stack, traffic, and more
Perth Mint: The $160M Heritage Giant
How a 125-year-old institution dominates digital gold sales in the 21st century.
In a world obsessed with crypto and digital assets, Perth Mint is doing the impossible: leveraging its 1899 heritage to capture 694,000 monthly visitors. This isn't just a mint—it's a $159.6M revenue machine that treats gold bars like e-commerce SKUs.
"They sell the world's oldest asset class using modern tech stack—Tailwind, PWA, and Cloudflare—proving heritage and innovation aren't mutually exclusive."
The Traffic Paradox
Here's the counterintuitive insight: 59% of their traffic is direct. That's exceptionally high for an e-commerce site. It suggests brand dominance—when people want gold, they type 'perthmint.com' directly. The 35% organic search is just icing on a very solid cake. They own the mental real estate for 'Perth Mint' (30K monthly searches) and even capture 'perth bullion gold price today' queries. This isn't SEO luck; it's brand gravity.
The Trustpilot Disconnect
With a 2/5 Trustpilot rating from 22 reviews, there's a clear gap between operational excellence and customer sentiment. For a heritage brand selling high-value items, this is a red flag. Either their review collection is broken, or there's friction in the buying experience. Yet revenue remains strong—suggesting their core audience (serious collectors and investors) values authenticity over UX polish. A fascinating case study in brand loyalty vs. customer satisfaction.
The tech stack reveals their strategy: they're not building custom solutions. They use Slick for carousels, Tailwind and Bootstrap for UI, and PWA for mobile capability. This is pragmatic engineering—spending money on the metal, not the website. Their social presence (Twitter, YouTube, Facebook, LinkedIn, Instagram) is comprehensive but not exceptional. They're playing the long game: consistency over virality.
- 59% direct traffic indicates exceptional brand ownership in the gold space
- They rank for 30K monthly searches for their own name—owning the category
- The 2/5 Trustpilot score contradicts their $159M revenue—creating an interesting tension
- Their tech stack is deliberately lightweight (no React, no Vue)—focus is on reliability, not flashy UX
- They've cracked the code on selling ultra-premium products online without heavy discounting
The Heritage Moat is Real
Perth Mint proves that in luxury goods, authenticity beats optimization. Their $159M revenue from 694K monthly visitors shows that when you own the category, you don't need to compete on price or UX.
What tech stack does Perthmint use?
How much traffic does Perthmint get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Perthmint's audience located?
Who competes with Perthmint?
Device Distribution
What keywords does Perthmint rank for?
5 keywordsHow is Perthmint's SEO?
Open Graph Image
/globalassets/assets/images/media--tile-blocks/bars-and-coins/640px-bars-coins-perth-mint367.jpg?contextmode=Default
Meta Tags
The Perth Mint | Buy gold, silver coins and bullion
The Perth Mint manufactures and sells gold, silver and platinum collector coins; gold and silver bullion bars and coins; luxury jewellery. Buy online or visit the shop today
H1 Tags
Schema Types
What is Perthmint's revenue?
Who competes with Perthmint?
Who works at Perthmint?
Loading leads...
What do customers think of Perthmint?
The Perth Mint
Categories
Activity & Engagement
Contact Information
Reviews (20)
Perth Mint
Ordered items and delivered with no fuss to my door. The package arrived in perfect condition in part due to the excellent wrapping, probably 4 layers in total. Australia to UK in 5 days via FEDEX, the whole service was exemplary and the goods exceeded expectation. I will definitely be using again.
Happy investing
I stopped at one of their outlets in Calgary, Alberta, Canada and bought a 1 Oz gold bullion bar. Their service was very friendly and they offered multiple methods of payment. It was fast, easy, and reasonable interest on payment method. Walked out with my gold bar in under 10 mins. I paid the market price at the time of purchase which you can find on many apps for free, like Yahoo finance. Thanks Perth Mint I was extremely happy with your service.
What a great online experience I’ve…
What a great online experience I’ve had, I recently placed my 1st order with them for some Lunar Tiger coins. Realising that I’d missed an item off my order I contacted them via email, tentatively asking if the item could be added. Susan Thomas replied to my question, informing me that she had added the coin set as requested & attached a payment link for me. Not long after submitting my payment my order was processed & dispatched without delay, arriving here at my home address in the UK just a few days later. All in all a thoroughly positive & pleasurable experience dealing directly with the Perth Mint.
They ship ASAP&PACKED…
They ship ASAP&PACKED PROPERLY&PROFFESIONALLY UNLIKE the BUMS LIKE APMEX=RECENTLY I GOT A GREAT DEAL with.2019 STAR TREK&CREW 2 OZ IMMACULATE PROOF SET + additional CAPTAIN KIRK 1 oz PROOF=30% off SALE=BOTH WERE IMMACULATE;ALSO I RECOMMEND the ANDA 2 OZ 2020 MOUSE&many other proof sets. HOWEVER BETTER WATCH OUT FOR 3% INT. TRANSACTION FEES+ BANKS RIPP YOU OFF WITH EXCHANGE RATES.
Good to spend some spare time during…
Good to spend some spare time during the day
Frequently Asked Questions about Perthmint
What is Perthmint's Revenue?
What does Perthmint do?
How fast is Perthmint growing?
How do people interact with Perthmint?
How do people find Perthmint?
Who uses Perthmint?
What technologies does Perthmint use?
Who are Perthmint's competitors?
What do customers think of Perthmint?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Perthmint?
Contact Information
Export perthmint.com Data
Download the complete tech stack, analytics, leads, and company data for perthmint.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About perthmint.com
The Perth Mint manufactures and sells gold, silver and platinum collector coins; gold and silver bullion bars and coins; luxury jewellery. Buy online or visit the shop today
Company Overview
perthmint.com Social Media
Contact perthmint.com
Email Addresses
Phone Numbers
Technology Stack
perthmint.com uses 16 technologies across their website including Google Fonts, reCAPTCHA, cdnjs, jsDelivr, and more.
Fonts
Google Fonts
Security
reCAPTCHA
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight
Traffic & Audience
perthmint.com receives approximately 694.8K monthly visitors and ranks #67,437 globally. The website has a bounce rate of 43% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 3:28 on the site.
The majority of perthmint.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is perthmint.com?
What technologies does perthmint.com use?
How do I contact perthmint.com?
What are perthmint.com's social media accounts?
Is perthmint.com hiring?
How popular is perthmint.com?
Related Searches
This page provides publicly available information about perthmint.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit perthmint.com directly at https://perthmint.com.