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Petronas.com: Powering Progress, Digitally?
A deep dive into the digital face of Malaysia's energy giant.
Petronas.com serves as the digital gateway for the Malaysian state-owned oil and gas company, a crucial player in the global energy landscape. But does its online presence truly reflect its global influence and commitment to 'Progress'?
"For a company built on extracting resources, Petronas needs to invest more resources into its digital footprint."
Global Reach, Localized Impact?
While the website boasts a global presence, the traffic data paints a concerning picture. A staggering 77.7% of traffic originates from an 'undefined' location, suggesting potential issues with geo-targeting or data collection. This needs immediate attention to understand user demographics and tailor content effectively.
Organic Growth & Missed Opportunities
The website's reliance on organic search (59%) is commendable, indicating strong brand recognition. However, the dominance of keywords like "Petronas logo" and "Petronas career" suggests a focus on basic information retrieval rather than driving engagement with their 'Energy Solutions' or 'Carbon Management' initiatives. They are missing opportunities to educate and inspire visitors.
Furthermore, the tech stack, while incorporating popular frameworks like jQuery, Tailwind CSS, and Bootstrap, lacks cutting-edge technologies that could enhance user experience and provide deeper analytics. The absence of structured data also limits search engine understanding and discoverability.
The Talent Behind the Tech
The LinkedIn profiles of key personnel like Samsuddin Abd Aziz (Head SAP Development) and Bagus Auditiakusuma (IT Cyber Security Officer) suggest a strong internal team. However, a deeper investment in front-end development and UX expertise is crucial to elevate the website's overall impact.
Time to Refine the Fuel
Petronas.com has the foundation, but needs a strategic overhaul to truly reflect the company's ambition and drive meaningful engagement in the energy transition.
What tech stack does Petronas use?
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
What keywords does Petronas rank for?
5 keywordsHow is Petronas's SEO?
Open Graph Image
https://www.petronas.com/sites/default/files/uploads/socials/petronas-default-og.png
Meta Tags
Passionate about Progress | PETRONAS Global
We are a dynamic global energy group with an international presence. We produce and deliver energy & solutions that power society’s progress responsibly.
PETRONAS Global
A Progressive Energy and Solutions Partner Enriching Lives for a Sustainable Future
H1 Tags
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About petronas.com
We are a dynamic global energy group with an international presence. We produce and deliver energy & solutions that power society’s progress responsibly.
Company Overview
petronas.com Social Media
Contact petronas.com
Phone Numbers
Technology Stack
petronas.com uses 18 technologies across their website including Adobe Fonts, Algolia, HSTS, and more.
Fonts
Adobe Fonts
Search
Algolia
Security
HSTS
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Traffic & Audience
petronas.com receives approximately 591.7K monthly visitors and ranks #73,756 globally. The website has a bounce rate of 32% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 2:56 on the site.
The majority of petronas.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about petronas.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit petronas.com directly at https://petronas.com.