petroplex.com
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Petroplex: The Silent Giant of Acidizing
A deep dive into a $19M revenue specialist dominating the Permian Basin
In the hyper-competitive world of oilfield services, where giants like Halliburton and SLB dominate the headlines, a specialized operator like Petroplex quietly commands a $19.4M revenue stream. This isn't a story of flashy tech—it's a case study in dominating a critical niche: acidizing services in the Permian Basin.
"They don't compete on breadth; they compete on depth. In acidizing, specificity is the ultimate moat."
The Niche Strategy
Petroplex's domain strategy reveals a focused intent. With 659 monthly visits, the traffic is small but highly qualified. Their top keywords—'acid job in oil well' (270 volume), 'act of acidizing' (230 volume)—aren't broad industry terms. They're specific technical queries. This indicates a business built for operators who know exactly what they need, not for browsing procurement teams. The 36% direct traffic share is a powerful signal: when a well needs acidizing, Petroplex is top of mind.
The Operational Backbone
With 79 employees generating $19.4M in revenue, Petroplex achieves approximately $245,000 in revenue per employee. This is a lean, efficient operation. The leadership team—Kyle Cunningham (CEO), Joel Jurado (Ops Director), Domingo Alvarado (EHS Manager)—signals a classic, hands-on field services structure. They aren't building a SaaS platform; they're running a tight, safety-focused field operation where the Director of Operations and the EHS Manager are just as critical as the CEO.
The technology stack tells a story of a modern, data-aware field service company. They use Google Analytics and Tag Manager for tracking, but also DoubleClick Floodlight and LinkedIn Insight Tag for B2B lead generation. The presence of PWA (Progressive Web App) and Lazy Loading suggests a mobile-optimized site for field crews and clients accessing info on the go. This isn't a legacy dinosaur; it's a digitally-enabled traditional service business.
- Revenue-per-employee of ~$245K indicates high operational efficiency for a field services firm.
- Traffic profile is 77% combined organic/direct, suggesting strong brand recall and SEO for niche terms.
- Leadership structure prioritizes Operations and EHS, critical for safety and execution in oilfield services.
The Unsexy Billion-Dollar Playbook
Petroplex proves that in B2B industrial services, depth of expertise beats breadth of offering every time.
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Open Graph Image
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Meta Tags
Petroplex | Acidizing Services in the Permian Basin
Petroplex provides expert acidizing services, offering safe and efficient well solutions to enhance production and maximize performance on every job site.
H1 Tags
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About petroplex.com
Petroplex provides expert acidizing services, offering safe and efficient well solutions to enhance production and maximize performance on every job site.
Company Overview
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Technology Stack
petroplex.com uses 13 technologies across their website including HSTS, Netlify, HubSpot, and more.
Security
HSTS
Cloud & Hosting
Netlify
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
petroplex.com receives approximately 659 monthly visitors and ranks #11,818,983 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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