petsmart.com
petsmart.com
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PetSmart: The Beaten Path to Pet Dominance
How legacy retail beats pure-play e-commerce in the $261B pet market
While Chewy dominates the headlines with explosive growth, PetSmart quietly commands 17.2M monthly visits through a hybrid model that pure-play e-commerce players can't replicate. This is the story of how legacy infrastructure became a competitive moat.
"PetSmart isn't just selling pet supplies—it's selling trust through physical presence when digital alternatives exist."
The Hybrid Advantage
With 43,300 employees and a massive retail footprint, PetSmart leverages physical stores as both fulfillment centers and service hubs. Their 51% direct traffic—higher than organic search—proves customers aren't just browsing; they're returning with intent. This creates a feedback loop where in-store services (grooming, training, adoption) drive online loyalty, something Chewy's warehouse model can't match.
The Search Paradox
Here's the counterintuitive insight: PetSmart's top keywords reveal a vulnerability. 'Chewy' (891K monthly searches) and 'Petco' (518K) appear in their own search data—customers are comparison shopping. Yet PetSmart converts 17.2M visits monthly by owning the 'near me' and 'grooming' intent with 13,690 monthly searches for 'petsmart grooming.' They're not winning the brand battle; they're winning the service battle.
The Trustpilot score of 1.5/5 with 1,752 reviews is alarming on the surface, but it's a common pattern for large retailers with complex service operations. The real question isn't about review sentiment—it's about the 957,433 backlinks that keep them ranked #2,733 globally. SEO authority built over decades is a moat that can't be bought with venture capital.
- Direct traffic (51%) exceeds organic (41%)—unusual for e-commerce, showing strong brand recall
- Top keyword 'PetSmart' (674K volume) is dwarfed by 'Chewy' (891K) in their own search landscape
- Grooming services drive local intent with 13,690 monthly searches
- 15M in funding vs 14B revenue shows capital efficiency over growth-at-all-costs
The Physical Moat in a Digital World
PetSmart proves that in pet care, trust is earned in-person first, then monetized online. Their 17M monthly visitors aren't buying products—they're buying peace of mind from a brand they can touch.
How much traffic does Petsmart get?
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What keywords does Petsmart rank for?
5 keywordsWhat is Petsmart's revenue?
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PetSmart
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Reviews (20)
I like PetSmart
I like PetSmart. They have convenient locations and really neat stores. It’s so convenient to have a Grooming Salon and Veterinarian at the same location. I’ve use both in the past. My mom was a huge fan! Customer Service has always been very nice and professional when I visit.
Leopard Gecko
When we went to go pick up our leopard gecko they were very gentle and handled the animal very well. The employees gave us a pamphlet and they answered any questions we had and made sure we had all the stuff we needed.
ACHOO
Just received my order which included Joyhound® Hippo Treat Dispensing Rope Dog Toy. Gave the plastic part a quick wash with soap and rinsed off, then gave it to my dog. She started playing with it, then started to sneeze. Then sneezed again. Took it away from her. My dog doesn't usually sneeze when I give her a chew toy, so concerned about the material and/or plastic. Item #: 5362903
Pet Smart No More
I quit going to my local pet smart. I would prefer to go there but they never approach customers to see if they need any help. Ive always had to track an employee down if i needed something, its happened to me too many times. They are just not a friendly or helpful store. I believe you should love animals and be friendly with them and their owners when you work at a pet store. The two positive things I do have to say, so happy we can take our pets with us and their sales can be great.
NO to Petsmart delivery
Its not necessarily petsmart but their delivery partners. Avoid Roadie. No true respect delivered! messaged and Johnathan didn't return our texts. Problem is, in Checkout screen a shopper cannot discern how items will be delivered. We prefer store pickup or standard shipping. We ordered training pads that unpackaged in a bag at minimum, was left out in the rain basically thrown. We try to be noble and communicate, even leaving a tip for a driver working with integrity. Avoid Petsmart's door delivery. if item had gotten damaged we would have called for a refund. Even Amazon does it better. Chewy is the best for CS and ordering. Maybe one day they'll have physical stores. Once during rain, recently also, a Spark driver was courteous enough to call and make sure the delivery was received undamaged. They got a double gratuity. Can't expect practicality with Petsmart's 3rd party drivers. Petsmart overall 4.7+ but their delivery -0.1..There is way to complain on their Site but no delivery tab option. Two stars for careless delivery and disappointing experience. That item was not available for pick up.
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About petsmart.com
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Traffic & Audience
petsmart.com receives approximately 17.2M monthly visitors and ranks #2,733 globally. The website has a bounce rate of 44% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 3:41 on the site.
The majority of petsmart.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about petsmart.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit petsmart.com directly at https://petsmart.com.