Petsway.com isn't selling pet supplies; it's selling a masterclass in obfuscation. With $3.7M in revenue and 23 employees, this company defies the standard growth playbook, operating like a stealth startup in an industry that demands visibility.

"Petsway isn't building a brand; they're building a fortress. The traffic numbers suggest a private B2B operation masquerading as a consumer pet site."

The keyword data offers the only window into their strategy. Ranking for 'counter surfing' (dog training) and 'etailpet is terribel garbage' suggests they are aggressively targeting competitor complaints and niche training queries. However, with only 170 monthly searches for their own brand name, they have virtually zero brand equity. They are capturing intent, but failing to convert it into loyalty.

• Revenue of $3.7M is disproportionately high for 3,197 monthly visits, hinting at high-ticket B2B sales or internal tooling.
• 23 employees is a heavy headcount for a site this size, suggesting a warehouse or logistics operation behind the web facade.
• The 'undefined' geolocation (66.9% of traffic) points to VPN usage or a lack of proper analytics implementation.