While most real estate companies fight for every click, Pettinaro captures 2,651 monthly visits with a strategy that's refreshingly unpretentious. Their traffic breakdown reveals a telling story: 42% comes from organic search, while 37% is direct traffic. This isn't a company relying on paid advertising or viral social campaigns—they're building on the fundamentals of local market presence and brand recognition.

The keyword data tells a masterclass in niche targeting. Pettinaro dominates specific, high-intent searches like 'condos for sale in paladin club wilmington de' (880 monthly volume) and 'rockwood apartments' (600 monthly volume). This isn't broad-market competition—it's surgical precision in capturing buyers and renters exactly when they're ready to act. The absence of broad keywords like 'real estate' or 'apartments' suggests a deliberate strategy: win the micro-markets rather than bleed budget on macro-visibility.

Pettinaro's 72 employees generate $9.7M annually—approximately $135K per employee. This efficiency ratio suggests a lean, operationally sound business. While their digital presence might seem modest compared to tech-forward competitors, the numbers don't lie: they're profitable, stable, and growing. In an industry where many digital-first startups burn cash chasing scale, Pettinaro's model represents sustainable, traditional business wisdom adapted for the digital age.