We tracked down a lumber company generating millions in revenue, only to find a Squarespace domain placeholder staring back at us. This isn't just a website problem—it's a digital identity crisis costing them everything.

"A company with 41 employees and $5.7M in revenue has literally zero web presence. This is the ultimate 'if you build it, they will come' fallacy in action."

The numbers tell a story of potential squandered. With 41 employees, Phenix Lumber has the workforce of a mid-sized regional player. At $5.7M in revenue, they're generating approximately $139K per employee—solid for lumber, but capped by their inability to scale digitally. The zero web traffic isn't just a metric; it's proof they're invisible to the modern buyer. In an industry where 67% of B2B buyers now research online before making contact, Phenix is effectively operating in 1995.

• Zero digital footprint despite $5.7M revenue
• 41 employees with no online presence to show for it
• Squarespace placeholder as the only 'website'
• Complete absence from organic search
• No backlinks, no keywords, no global rank