philips.com
philips.com
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Philips.com: The $19B Giant That Can't Fix Its Digital Trust
A 130-year legacy fighting a 1.3-star rating in the digital age
Philips.com isn't just a website—it's a digital battlefield where a 130-year-old industrial giant clashes with modern consumer expectations. With 5.4M monthly visitors and a staggering 26M backlinks, the site should be a fortress of trust. Instead, it's a cautionary tale of how legacy brands can stumble in the direct-to-consumer era.
"Philips owns the search results but loses the customer relationship. Their digital presence is a monument to SEO success and CX failure."
The Traffic Paradox
Philips commands 5.4M monthly visits with 46% coming organically—proving their brand equity is massive. Yet their direct traffic (43%) reveals a troubling truth: people search for 'Philips' but don't trust the site enough to bookmark it. The brand is top-of-mind but not top-of-bookmark. This is the classic legacy brand problem: awareness without loyalty, reach without retention.
The Search Dominance Illusion
Philips owns search intent with 374K monthly searches for 'philips' alone. They rank for everything from 'philips norelco' to 'sonicare'. But ranking is not winning. The 1.3-star Trustpilot rating across 1,312 reviews suggests that while they capture attention, they fail to convert it into satisfaction. This is a classic 'vanity metrics' trap—great SEO numbers masking poor customer outcomes.
The data reveals a company at a crossroads. With 227K employees and $19.7B in revenue, Philips is a behemoth. But its digital footprint tells a story of fragmentation. The 'undefined' top countries in the traffic data (28.9%, 12%, 7.4%) suggest either data tracking issues or a truly global but directionless audience. This isn't a focused digital strategy—it's a legacy brand coasting on brand recognition while the digital experience crumbles.
- SEO dominance with 26M backlinks but no trust to show for it
- Massive brand searches (374K/month) that don't translate to loyalty
- Global reach with no clear geographic or demographic focus
- Enterprise scale (227K employees) but consumer-facing failure
Philips.com is a warning: SEO success without CX is a dead end
For founders and investors: This is what happens when you optimize for algorithms, not people
How much traffic does Philips get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
What keywords does Philips rank for?
5 keywordsWhat is Philips's revenue?
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What do customers think of Philips?
Philips
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Reviews (20)
Good experience contacting CS in Canada
My expensive Diamond toothbrush broke internally snf was out of warranty. I called and asked about repair options. After I asked the right questions they agreed to send me a brand new unit even though I was our of warranty. The toothbrushes seem to be a bit unreliable but good service from Philips.
My Philips One Blade only lasted 9…
My Philips One Blade only lasted 9 months and they won’t help me because I can’t find the receipt. Unacceptable that it only lasted 9 months.
Customer support non existant unless you speak German
Writing from Switzerland where the OFFICIAL LANGUAGE is FRENCH. When purchasing an airfyer and needing help the scan code takes me to a website which is ONLY in GERMAN. I have called 4-5 times (in 2 different countries) and each time cannot get through. Instructions pathetic, canonot register the product on line as site not working correctly and no reponse when calling the so called HELP number. Please allow the customers to choose their language or next time I will check the language of the website first.
Philips 3300 coffee machine
Bought the 3300 coffee machine after my breville, I should of stuck to what I know but instead went for a more expensive model, this one is bean to cup, also has the option of ground, that option is rubbish, first time I used it my machine broke and they had to send me a new one, the second one I'm convinced was a refurbished one, it had settings changed in it, the coffee is not very hot so you have to microwave it after for thise who like quite hot coffee, the ground section is rubbish, put to much in and it by passes it and gives you water, the amount it requires makes a very weak coffe, I would personally advise to not waste your money and shop elsewhere, I'm just waiting for mine to break so I can replace it with a better one
Second rate customer care
Ordered a replacement part. Six days later it’s still showing in Poland and no change to the tracking status. Tried contacting customer support but it just goes to FAQ. Requested to speak to customer support but the website just takes you around in circles with literally no option to speak to someone. This is NOT customer care! Remember the reason you have a business in the first place is because of customers. Look after them!!
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About philips.com
Company Overview
Traffic & Audience
philips.com receives approximately 5.4M monthly visitors and ranks #10,248 globally. The website has a bounce rate of 37% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:29 on the site.
The majority of philips.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about philips.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit philips.com directly at https://philips.com.