phool.co
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Phool.co: Incense, Incense, Revolution
Turning temple waste into a $20M business by fixing the incense industry
While Silicon Valley chases AI unicorns, Phool.co quietly built a $20M empire by solving a problem most founders ignore: temple waste. They aren't just selling incense; they are monetizing the circular economy in India's spiritual heartland.
"Phool.co proves the most profitable business model solves the most inconvenient problem."
The Supply Chain Hack
Traditional incense relies on charcoal and wood dust, contributing to deforestation. Phool.co's moat is their supply chain: they collect floral waste from temples (a massive pollution problem in India) and upcycle it into charcoal-free incense. It's a closed-loop system that competitors cannot easily replicate because it requires deep on-ground logistics and community trust.
Traffic & Brand Moat
With 455k monthly visits and a dominant 53% organic search share, Phool.co owns the 'incense' keyword narrative. The brand isn't just a D2C play; it's a lifestyle movement. Their direct traffic (37%) indicates high brand recall and repeat purchase behavior, a rarity in the crowded D2C landscape.
The tech stack reveals a modern, mobile-first approach (Tailwind, PWA, Vite), ensuring the buying experience is as frictionless as the product is sustainable. They are operating at the intersection of spirituality, sustainability, and serious e-commerce scale.
- Circular Supply Chain: Monetizing temple waste that would otherwise clog rivers.
- High Organic Dominance: 53% of traffic comes from search, reducing CAC.
- Product Innovation: Moving beyond sticks to cones and curated gift boxes.
The Verdict: A Sustainable Unicorn in the Making
Phool.co isn't just selling a product; they are selling a conscience wrapped in a premium experience.
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https://cdn.shopify.com/s/files/1/0017/0639/3644/files/Untitled_design_2_7af1ef01-b723-4645-8894-f2a5152d0a7e.jpg?v=1606973211
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Charcoal-free incense sticks and incense cones | PHOOL
Charcoal-free incense sticks and incense cones made from temple waste | PHOOL - world’s first incense store solving the monumental ‘temple-waste’ problem
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This is a Legit Website
This is a Legit Website, I order a single product just to see if this is a real deal, and trust me I am not disappointed. this site is 100 percent legit and they ship fast and all in all, they got a good thing going I am just trying to help out someone who is still confused about whether to buy or not.
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About phool.co
Charcoal-free incense sticks and incense cones made from temple waste | PHOOL - world’s first incense store solving the monumental ‘temple-waste’ problem
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Technology Stack
phool.co uses 27 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
CDN
jsDelivr
Cloud & Hosting
Amazon S3, AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
phool.co receives approximately 455.7K monthly visitors and ranks #115,401 globally. The website has a bounce rate of 31% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:09 on the site.
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This page provides publicly available information about phool.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit phool.co directly at https://phool.co.