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Photofax: The $21M Fraud Buster
How a legacy surveillance firm quietly dominates the $100B+ investigation market.
While Silicon Valley chases AI hype, Photofax has spent decades building a $21.1M empire on the gritty reality of physical surveillance. This isn't an app; it's a fleet of unmarked vans and seasoned investigators saving insurance giants millions in fraud.
"In an era of digital surveillance, Photofax proves the most valuable data is still captured through a windshield."
The Invisible Workforce
Photofax isn't chasing viral moments; they're tailing insurance fraudsters and workers' comp claimants. With 121 employees and a leadership team boasting decades of experience (like Chief Operating Officer Chris Henkle), they operate as a lean, specialized unit. Their high direct traffic (44%) suggests a loyal B2B client base—likely insurance adjusters and corporate legal teams—who know exactly who to call when a claim smells fishy.
The SEO Anomaly
The traffic data reveals a fascinating paradox. Despite a global rank of #8.5M and only 1,533 monthly visits, Photofax commands high-intent keywords like 'surveillance van' (430 volume) and 'frank anderson siu' (190 volume). This isn't a brand built on broad awareness; it's a precision tool. They don't need millions of clicks—just the right ones from claims managers needing hard evidence.
Their tech stack is pragmatic, not flashy. Using jQuery, Bootstrap, and Cloudflare, they prioritize reliability over trends. It's a website that works, loads fast, and serves its purpose without distracting from the core service: results-driven investigations. The lack of a Trustpilot rating is telling; their reputation is built on private referrals, not public reviews.
- Niche Dominance: Specialized in surveillance, not generalist PI work.
- High-Value Clients: Revenue suggests enterprise-level contracts with insurers.
- Operational Efficiency: $176k revenue per employee indicates strong margins.
- Legacy Tech, Modern Results: Utilizing stable, older web tech for maximum uptime.
The Unsung B2B Powerhouse
Photofax represents the antithesis of 'growth hacking'—a profitable, steady, and indispensable service provider in a high-stakes industry.
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2 keywordsHow is Photofax's SEO?
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https://photofax.com/wp-content/uploads/[email protected]
Meta Tags
Photofax | Expert Investigations Built on Results
PhotoFax® is a nationally recognized leader in Surveillance and Investigative Services, saving clients millions in fraud detection.
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About photofax.com
PhotoFax® is a nationally recognized leader in Surveillance and Investigative Services, saving clients millions in fraud detection.
Company Overview
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Technology Stack
photofax.com uses 20 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
Cloudflare
Traffic & Audience
photofax.com receives approximately 1.5K monthly visitors and ranks #8,563,778 globally. The website has a bounce rate of 56% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:43 on the site.
The majority of photofax.com's traffic comes from .
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This page provides publicly available information about photofax.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit photofax.com directly at https://photofax.com.