phylrich.com
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Phylrich: The Quiet Luxury of American Manufacturing
A $2.3M revenue niche powerhouse thriving on heritage over hype
In a world obsessed with scaling fast and moving to the cloud, Phylrich operates on a different timeline. With just 15 employees and a focus on 'Made in the USA' hardware, they’ve carved out a profitable niche in the heavy engineering sector, proving that tangible, high-quality manufacturing still has a place in the digital age.
"53% of their traffic comes directly—this isn't a brand chasing algorithms; it's a brand with a legacy."
The Manufacturing Anomaly
Phylrich is an anomaly in the 'heavy_industry_and_engineering' category. While competitors often outsource to cut costs, they double down on US manufacturing. Their revenue per employee ($153k) suggests a lean, high-value operation focused on precision hardware rather than mass-market volume. This is a business built on craftsmanship, not scale.
Search Behavior & SEO
Their keyword strategy reveals a loyal, intent-driven audience. The top search term is simply 'phylrich' (1,300 monthly searches), indicating high brand recall. More importantly, long-tail queries like 'phylrich basic towel bar' and '165-11-002 phylrich' show customers are hunting for specific replacement parts and fixtures. They aren't browsing; they're buying.
- Niche Dominance: They own the 'luxurious bathroom fixtures' space without competing on price.
- High Intent Traffic: Top keywords are specific part numbers and product names.
- Legacy Tech Stack: A mix of Shopify, Zendesk, and jQuery suggests a focus on stability over bleeding-edge innovation.
The lack of Trustpilot reviews and structured data is telling. Phylrich isn't optimizing for Google's latest algorithm updates; they're optimizing for the contractor who knows the exact part number they need. Their tech stack—Shopify, Zendesk, jQuery—feels dated but functional. It’s a website that works, not a website that wows.
The Anti-Growth Playbook
Phylrich proves that in B2B hardware, you don't need to be loud to be profitable. You just need to be essential.
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Open Graph Image
https://cdn.shopify.com/s/files/1/0044/3416/5858/files/Phylrich_logo_def.png?height=628&pad_color=fff&v=1613519127&width=1200
Meta Tags
PHYLRICH | Luxurious Bathroom Faucets & Fixtures
Shop PHYLRICH luxurious collection of bathroom faucets, shower heads, replacement parts, and more. Truly Made in the USA. Order Online today.
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About phylrich.com
Shop PHYLRICH luxurious collection of bathroom faucets, shower heads, replacement parts, and more. Truly Made in the USA. Order Online today.
Company Overview
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Technology Stack
phylrich.com uses 15 technologies across their website including hCaptcha, HSTS, Cloudflare, Zendesk, and more.
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Customer Support
Zendesk
E-commerce & Payments
Shopify
Analytics & Marketing
Hotjar
Performance
Priority Hints
Traffic & Audience
phylrich.com receives approximately 75.2K monthly visitors and ranks #379,106 globally. The website has a bounce rate of 35% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 2:37 on the site.
The majority of phylrich.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about phylrich.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit phylrich.com directly at https://phylrich.com.