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picap.app
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picap.app

14 technologies
VerifiedGrowingVisit208.0K/mo$85M47014 Tech8 Leads
Deep Dive

Picap: The Latam Logistics Engine

Why this 470-person team is quietly winning Latin America's delivery wars

While global giants fight for dominance in established markets, Picap has built a $85M logistics empire by mastering the chaos of Latin American streets. This isn't just another delivery app—it's a hyper-localized tech stack built for the realities of Bogotá, Medellín, and beyond.

$85.2M
annual revenue
470
employees
208K
monthly visits
51%
organic search

"Picap didn't copy Uber's playbook—they rewrote it for streets where addresses don't exist and traffic rules are suggestions."

The Unsexy Growth Flywheel

With 208K monthly visits and 51% coming from organic search, Picap has achieved what most startups fail at: sustainable, intent-driven growth. Their top keyword 'picap' alone drives 1,570 monthly searches—proof of brand dominance in a crowded market. The 39% direct traffic share reveals a user base that returns by habit, not by accident.

Latam-First Engineering

Their tech stack tells a story of pragmatic efficiency. Built on jQuery, Tailwind CSS, and Bootstrap, Picap prioritizes speed and reliability over bleeding-edge frameworks. The inclusion of Zendesk signals a customer-first approach—critical in regions where trust is earned through real human support, not just chatbots. This isn't Silicon Valley's 'move fast and break things'—it's 'move fast and don't lose packages.'

The real magic happens in their keyword strategy. While competitors chase generic terms, Picap dominates hyper-specific queries like 'pick up mensajeria bogota' and 'servicio de moto para recoger un paquete.' These aren't vanity metrics—they're proof of product-market fit in a market where logistics requires understanding local nuances, from traffic patterns to cultural expectations.

  • Dominates Spanish-language logistics queries with 1,140+ monthly searches for 'aplicaciones de mensajeria barata'
  • Leverages 2,809 backlinks to build domain authority without relying on paid acquisition
  • Uses TikTok, Instagram, and YouTube to create cultural relevance beyond pure utility
Doesn't chase global expansion
Owns the Latam logistics conversation
Avoids complex enterprise features
Builds for real-world street addresses
Skips heavy VC funding rounds
Focuses on sustainable, profitable growth

The Anti-Startup Playbook

Picap proves that in emerging markets, boring infrastructure beats flashy features. Their $85M revenue and 470 employees aren't a footnote—they're the main story.

What tech stack does Picap use?

17 detected
Programming Languages1
Customer Support1
Web Standards1
JavaScript Libraries3
Tracking & Analytics3
G
Google APIs
G
Google Static
G
Google DoubleClick

How much traffic does Picap get?

Traffic & Engagement

714.2K
Monthly Visits
+242.7%
2.1
Pages/Visit
4:28
Avg. Duration
71%
Bounce Rate
Monthly Traffic Trend+290%
183.4K
Oct 2025
Oct
208.4K
Nov 2025
Nov
714.2K
Dec 2025
Dec

Rankings

#64,932
Global Rank
#701
Colombia Rank
Newspapers
Category

Backlinks & Authority

2.8K
Backlinks
766
Ref. Domains
40
Authority Score
Low
Penalty Risk
Backlinks Trend-19%
3.5K
Jul 2025
Jul
3.4K
Aug 2025
Aug
3.4K
Sep 2025
Sep
3.0K
Oct 2025
Oct
2.7K
Nov 2025
Nov
2.8K
Dec 2025
Dec

Search Traffic

Organic
75.8K

Top Organic Keywords

#1picap
74,000 vol89.2%
#1picap moto
2,900 vol3.5%
#1picap conductor
1,300 vol1.6%
#1picat
880 vol0.6%
#1pikap
880 vol0.6%

Where is Picap's audience located?

🇨🇴Colombia97.9%
🇰🇷South Korea1.1%
🇺🇸United States0.7%
🇳🇮Ni0.2%
🇪🇨Ec0.1%

Device Distribution

Desktop3.2%
Mobile96.8%

What keywords does Picap rank for?

5 keywords
1picap1.6K vol$0.35
2pick up mensajeria bogota150 vol
3servicio de moto para recoger un paquete150 vol
4aplicaciones de mensajeria barata1.1K vol
5pipcap40 vol

How is Picap's SEO?

Meta Tags

title5 chars

Picap

languageES-CO

Who works at Picap?

Loading leads...

What do customers think of Picap?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Picap

What is Picap's Revenue?
Picap generates approximately $85M in annual revenue. With 470 employees, that's $181,250 per employee.
How fast is Picap growing?
Picap has grown by 242.7% in the last 6 months according to traffic data. employee count has changed by 20% year over year.
How do people interact with Picap?
When visiting Picap, visitors view an average of 2.1 pages per visit, and spend around 4:28 on the site, and the bounce rate is 70.6%.
How do people find Picap?
638.4K people (89%) visit Picap directly. 75.8K (11%) find them through organic search.
Who uses Picap?
Picap's top market is Colombia with 699.0K visitors (97.9%). South Korea is 2nd with 8.1K (1.1%). United States is 3rd with 4.9K (0.7%).
What technologies does Picap use?
Picap uses 14 technologies across their website including Video, Fonts, Programming Languages. Key technologies include YouTube Embed, Font Awesome, Google Fonts, PHP.
Who are Picap's competitors?
Picap's main competitors include QuantiTech, ChipRewards, Dynetics Technical Solutions, MartinFederal Consulting, TheraNest. These companies operate in similar markets and compete for the same customer base.

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About picap.app

Company Overview

picap.app
Website
computers_electronics_and_technology
Industry
#221,263
Global Rank
208.0K
Monthly Visitors
14
Technologies
8+
Employees

Contact picap.app

Technology Stack

picap.app uses 14 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Customer Support

Zendesk

Performance

Lazy Loading, Priority Hints

Traffic & Audience

208.0K
Monthly Visits
64%
Bounce Rate
2.2
Pages/Visit
1:13
Avg. Duration

picap.app receives approximately 208.0K monthly visitors and ranks #221,263 globally. The website has a bounce rate of 64% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:13 on the site.

The majority of picap.app's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is picap.app?
picap.app is a website that you can visit at https://picap.app. Use TechList.ai to discover the technologies, analytics, and company information about picap.app.
What technologies does picap.app use?
picap.app uses 14 technologies including YouTube Embed, Font Awesome, Google Fonts, and 8 more. View the full tech stack analysis above.
What are picap.app's social media accounts?
picap.app is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is picap.app?
picap.app receives approximately 208.0K monthly visitors and ranks #221,263 globally. Traffic is growing by 108.8% month-over-month.

Related Searches

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This page provides publicly available information about picap.app. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit picap.app directly at https://picap.app.