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Pickfords: The UK's 200-Year-Old Moving Giant
How a 1794 startup scaled to $215M revenue with a 4.8/5 Trustpilot rating
In 1794, when George Pickford founded his removal business, the internet didn't exist. Today, his 230-year-old company operates pickfords.com with a 4.8/5 Trustpilot rating from 12,022 reviews. This isn't just a legacy brand—it's a masterclass in digital transformation for an analog industry.
"Pickfords proves that in the age of Airbnb and Uber, trust and physical infrastructure still win—especially when moving your life's possessions across borders."
The Review Economy Advantage
With 12,022 Trustpilot reviews averaging 4.8 stars, Pickfords has weaponized customer feedback in a sector plagued by horror stories. This review volume (50x more than their monthly website traffic) creates an insurmountable trust moat. While competitors struggle with 50-100 reviews, Pickfords has built a review library so vast it dominates SEO for 'moving company' searches.
The Cross-Border Play
Their keyword data reveals a strategic pivot: targeting 'moving company toronto' and 'canadian moving companies' despite being UK-based. This isn't accidental—it's a calculated move into the lucrative expat and corporate relocation market. Pickfords isn't just moving boxes; they're moving careers, families, and entire households across continents. Their 200+ year history gives them the credibility that modern startups can't buy.
The tech stack tells a story of modernization without over-engineering. They're using Vite for performance, Bootstrap for rapid UI development, and Owl Carousel for showcasing their fleet. But the real magic is in their data layer: Google Analytics, Tag Manager, Facebook Pixel, and LinkedIn Insight Tag all working together to track a customer journey that spans from initial research to final delivery. This is a traditional business with modern analytics discipline.
- Revenue per employee: ~$410,000—exceptionally high for logistics
- Organic search drives 44% of traffic, indicating strong SEO fundamentals
- Direct traffic (35%) shows powerful brand recognition
- Modern tech stack (Vite, Bootstrap) coexisting with legacy operations
The Legacy Advantage in a Digital World
Pickfords wins by combining centuries-old trust with modern digital execution. Their 4.8/5 rating from 12K+ reviews is their ultimate competitive moat—something no startup can replicate overnight.
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Affordable home move |House removals and self storage|Pickfords
Experience a stress-free move with Pickfords. Our team provides professional house removals and secure self storage options near you in the UK, Europe
Removals and Storage | Removals | Pickfords
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Reviews (20)
Very professional from start to finish
Very professional from start to finish. Samantha made it very easy to order and was always available to answer any questions throughout. The guys on the day that moved us were amazing! It was a long day but they made it much less stressful than it could have been
Reliable and professional
The UK side of my move was handled very smoothly by Cheryl and the others at Pickfords. They knew their processes and they communicated clearly. My delivery turned up on time and the delivery men were polite and professional. Exactly what I wanted.
Dear Leo, Greetings and thank you for the Trust Pilot review, we're pleased to hear all was smooth for you. Going forward we wish you well in your new home, don't hesitate to let us know if you need anything else. With kind regards, Daryl Rogers Agent Relationship Manager
Our experience with Pickfords was friendly , professional and professional and efficient.
Our experience with Pickfords was excellent. We were moving furniture out temporarily to have new flooring fitted. We made several changes to the amount to be moved and the return date. None of this was a problem for them with the office staff being very polite and efficient and the crew on both days going above and beyond our expectations. They even helped move items that they weren’t taking into our garage. The whole experience was professional and efficient. I would highly recommend this company.
Thank you Patricia for your great feedback. We are pleased to hear the office staff and crew provided a professional and helpful service throughout. I will be sure to pass on your kind words to all staff involved. We really appreciate you taking the time to share your experience. All the best Joanne Gibson Belfast Move Manager
Excellent service
Excellent service - very professional.
Thank you for reviewing your move. We are pleased the team assisted you in your move. May we wish you well. Kind Regards Samantha McKeon Customer Services Manager
What a great service
What a great service. Samantha and the whole team at Pickford's made the move go so smoothly. Great communication from the start, we were kept up to date and had a follow up call from Samantha to make sure we were happy with the move. The whole team both in the office and on the lorry were fantastic, professional, hard working and friendly: Elliot, Dan and Evan were the main team on the day with Pete and Steve chipping in to unload after they had finished a previous job. Everyone took such care over our move; you are the only team we would recommended and use in the future .
Thank you for the 5 star review and for taking the time out to share your recent moving experience. I am pleased to hear you were happy with the overall service received and that everything ran smoothly for you. I will ensure your lovely feedback and kind praise is shared with the whole team involved. We thank you for your kind recommendations and all the best! Kind Regards Georgina Langley Midlands Customer Service Manager
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About pickfords.com
Experience a stress-free move with Pickfords. Our team provides professional house removals and secure self storage options near you in the UK, Europe
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pickfords.com uses 13 technologies across their website including Cloudflare, Cookiebot, LinkedIn Insight Tag, Facebook Pixel, and more.
Cloud & Hosting
Cloudflare
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Cookiebot
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LinkedIn Insight Tag, Facebook Pixel
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AddThis
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Traffic & Audience
pickfords.com receives approximately 4.2K monthly visitors and ranks #3,607,351 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 0:45 on the site.
The majority of pickfords.com's traffic comes from .
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This page provides publicly available information about pickfords.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pickfords.com directly at https://pickfords.com.