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Pickwings: The Swiss Transport Giant That Isn't
A single-founder startup aiming to conquer Swiss logistics with a $200k revenue and a 2-star rating
In a market dominated by giants like DHL and local heavyweights, Pickwings claims to be 'Das Schweizer Transportportal'—The Swiss Transport Portal. But with just one employee and $200k in revenue, is this a logistics revolution or a classic underdog story?
""Versenden Sie Ihre Waren mit dem grössten Liefernetzwerk der Schweiz!" — Bold claims for a startup with 2,000 monthly visitors."
The One-Person Army
Pickwings operates with a single employee yet positions itself as a 'one-stop-shop' for Swiss transport. This extreme lean operation suggests either a highly automated platform or a founder-led sales machine. The revenue figure of $200k for a single person implies impressive productivity, but raises questions about scalability and support capacity.
The Traffic Paradox
With 1,987 monthly visits and 56% coming from organic search, Pickwings demonstrates solid SEO fundamentals. However, the 'undefined' country showing 100% traffic share indicates tracking issues or a highly localized Swiss market. The top keywords reveal a brand recognition problem—'packwings' appears more than 'pickwings', suggesting confusion in the market.
The tech stack reveals modern choices: Vue.js and Angular suggest a serious web application, while Tailwind CSS and Bootstrap ensure responsive design. The inclusion of PWA (Progressive Web App) technology hints at mobile-first ambitions—crucial for a logistics platform where drivers and shippers need on-the-go access. However, the 2/5 Trustpilot rating from 11 reviews is a red flag that can't be ignored.
- Extreme lean operation: 1 employee, $200k revenue = $200k per capita
- Strong technical foundation with modern frameworks (Vue, Angular, PWA)
- Brand confusion: 'packwings' gets more searches than 'pickwings'
- Trust issue: 2/5 rating suggests product-market fit challenges
Pickwings: Bootstrap or Bust?
A $200k revenue per employee is impressive, but the 2-star rating suggests the product isn't ready for prime time. This is a classic bootstrapped startup—founder-led, technically competent, but struggling with user satisfaction.
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Meta Tags
Pickwings - Das Schweizer Transportportal 🚚
Versenden Sie Ihre Waren mit dem grössten Liefernetzwerk der Schweiz! Ihr One-Stop-Shop für Transporte in der Schweiz.
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Reviews (1)
Unreasonable Charges and Threats: Beware of Pickwings
I had a very disappointing experience with Pickwings. The owner called me and, in a patronizing tone, repeatedly insisted, “This is how we do it in Switzerland.” He then threatened to send my information to debt collection if I didn’t pay the additional 50 CHF he wanted to charge, on top of what I had already paid for the pickup and delivery. Furthermore, he warned me that if I contacted the driver directly, there would be a 20,000 CHF penalty, claiming it was stated in the contract. Here’s what happened: I arranged for a monitor and a bag containing a laptop and keyboard to be picked up from Greppen and delivered to Zug. Initially, the driver refused to take the items, stating they needed to be properly packaged. Since I don’t speak German, I didn’t understand him, and he left. I then called him back using Google Translate, explained that the items were now in a box, and he returned within minutes to complete the pickup. The next day, the owner of Pickwings called to inform me that he would be charging an additional fee despite my explanation. The driver himself, who is a subcontractor, had told me that it wasn’t an issue as he returned promptly. Nevertheless, the owner remained adamant, repeating that “rules are rules” and “this is Switzerland.” I tried to explain that this rigid approach was unreasonable and not how good customer service works. After repeatedly stating my case, he finally agreed to drop the charge, but only after I mentioned that I would share my experience on Google. However, despite his assurance, I later discovered that he went ahead and charged my debit card without authorization. It’s frustrating when a company fails to use common sense, disregards the driver’s perspective (despite my offer to call the driver together), and clings to a rigid rule-based mindset rather than considering the context—a mere five-minute delay. Such small-minded thinking is not how you build customer loyalty. Instead of listening and addressing concerns, they chose to threaten and raise their voice on the phone. This company clearly prioritizes its own interests over customer satisfaction. I cannot recommend Pickwings—stay away.
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About pickwings.ch
Versenden Sie Ihre Waren mit dem grössten Liefernetzwerk der Schweiz! Ihr One-Stop-Shop für Transporte in der Schweiz.
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Technology Stack
pickwings.ch uses 16 technologies across their website including Mapbox, YouTube Embed, Google Fonts, and more.
Maps
Mapbox
Video
YouTube Embed
Fonts
Google Fonts
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HSTS
Error Tracking
Sentry
CMS
Ghost
Traffic & Audience
pickwings.ch receives approximately 2.0K monthly visitors and ranks #6,316,274 globally. The website has a bounce rate of 35% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:13 on the site.
The majority of pickwings.ch's traffic comes from .
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