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picmonkey.com
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picmonkey.com

9 technologies
VerifiedVisit723.0K/mo$0M49 Tech1 Leads
Deep Dive

PicMonkey: The Quiet Giant of DIY Design

How a tiny team built a design empire with 700k monthly users and $41M in funding

In a world dominated by Canva's billion-dollar valuation, PicMonkey quietly commands a legion of loyal users. With just 4 employees and $41M in funding, they've built a design platform that generates 723k monthly visits without the marketing blitz of their competitors.

723K
monthly visits
61%
direct traffic
4
employees
$41M
total funding

"They don't need a massive team when their users are already marketing for them—61% direct traffic speaks louder than any ad campaign."

The Loyal User Base

PicMonkey's traffic profile reveals something rare: 61% direct traffic versus 35% organic search. This isn't a platform people stumble upon—it's a destination they type into their browser. Their top keyword is 'picmonkey' with 33,840 monthly searches, followed by variations of their brand name. This indicates powerful brand recall and a user base that returns consistently, not just for one-off projects.

The Funding Paradox

With $41M in funding but only $0.1M in revenue, PicMonkey represents a fascinating case study in venture-backed SaaS. The 4-person team suggests either extreme efficiency or a product that largely runs itself. Their tech stack—Tailwind CSS, Gatsby, Contentful—points to a modern, maintainable architecture. The question isn't whether they can scale; it's whether they're optimizing for revenue or user growth before a potential exit.

The Trustpilot rating of 1.3/5 from 125 reviews reveals the platform's Achilles' heel: customer satisfaction. While traffic numbers are strong, the sentiment suggests friction in the user experience. This disconnect between usage and satisfaction is a classic scaling problem—users need the tool but don't love the experience.

  • Brand dominance: 'PicMonkey' captures 33k monthly searches, dwarfing all other keywords
  • Geographic concentration: 67% of traffic from a single undefined market (likely US)
  • Tech efficiency: Modern stack suggests low maintenance overhead
  • Funding gap: $41M raised vs $0.1M revenue indicates pre-revenue or early monetization
No clear revenue model visible
Exceptional brand recognition
Low customer satisfaction scores
Lean operations with minimal overhead
Limited team size may hinder innovation
Strong direct traffic indicates loyalty
Heavy brand dependency for traffic
Modern, maintainable tech stack

The Unscaled Giant

PicMonkey proves that product-market fit can outlast funding rounds. With 700k monthly users and a 4-person team, they're either the most efficient design tool in the game or a sleeping giant waiting for its next chapter. The question for founders: would you trade Canva's scale for PicMonkey's efficiency?

What tech stack does Picmonkey use?

10 detected
Performance1
Web Standards1
Build Tools1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics1
G
Google Analytics

How much traffic does Picmonkey get?

Traffic & Engagement

723.0K
Monthly Visits
4.8
Pages/Visit
4:21
Avg. Duration
34%
Bounce Rate
Monthly Traffic Trend-9%
792.3K
Oct 2025
Oct
742.3K
Nov 2025
Nov
723.0K
Dec 2025
Dec

Traffic Sources

Search
35%
Direct
61%
Social
1%
Referrals
3%
Email
0%
Paid
0%

Where is Picmonkey's audience located?

🌍67.4%
🌍4.2%
🌍3.1%
🌍1.5%
🌍1.3%

What keywords does Picmonkey rank for?

5 keywords
1picmonkey33.8K vol$0.62
2gold color code79.7K vol$0.23
3pic monkey1.2K vol$0.93
4pcmonkey1.0K vol$0.93
5picmonkey login540 vol

How is Picmonkey's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn-fastly.picmonkey.com/contentful/h6goo9gw1hh6/73GwZAmEwjC01qD8fXAjAh/b20661b90bc2a027388edf174a5da03a/home-FB.png

Meta Tags

title47 chars

PicMonkey Photo Editor and Graphic Design Maker

description205 chars

Create beautiful photos, logos, social media graphics, and facebook covers with PicMonkey's easy yet powerful photo editing and graphic design software. Use templates, graphics, and stock photos and video.

og:title

Create with PicMonkey's easy yet powerful photo editing and graphic design software

languageEN

H1 Tags

h1Power your brand with photo editing and design

What is Picmonkey's revenue?

$0M
Annual Revenue
4
-33%
Employees
$15K
Revenue/Employee
$41M
Total Funding
Seattle, United States
Headquarters

Who works at Picmonkey?

Loading leads...

What do customers think of Picmonkey?

PicMonkey

PicMonkey

1.3
125 reviews
✓ Claimed

Categories

Art Supply Store#undefined

Activity & Engagement

Reply Rate
50%
Avg. Reply Time
11.0 days
Claimed Date
2/23/2018

Contact Information

Address:
Seattle, US

Reviews (20)

Filter by rating:
Kinga Czagany
2/8/2024
🇳🇿 New Zealand2 reviewsOrganicUnverified
Experience date: 2/5/2024
great customer care

I use picmonkey a year now and recently due to email account and payment changes I got billed a yearly fee. However I’m really pleased with the support and actions I have experienced asap I raised the above issue. They responded instantly with all the explanations and choices to keep prescriptions and get a refund all in an easy email correspondence. For me this is a very professional way of dealing with their customers satisfaction. Thank you.

Beth Boardman
10/6/2022
🇬🇧 United Kingdom7 reviewsOrganicUnverified
Experience date: 10/6/2022
Great app and design choices

Great app and design choices - been using for years now! Big thank you to Guada who resolved my issue quickly and kindly!

Janice MacLeod
2/13/2022
🇨🇦 Canada1 reviewsOrganicUnverified
I love PicMonkey but Shutterstock!?!?

I love PicMonkey, but the move to Shutterstock has made me sad. The images are cheesy… and I have the pro version. It was so much better before Shutterstock. I’m only writing this review in hopes that a collective effort of disappointment with the switch to Shutterstock will invoke change. I love PicMonkey, so it hurts to even do this.

👍 1
Re Graham
10/17/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 10/3/2025
I used picmonkey 1 time and wasn't…

I used picmonkey 1 time and wasn't pleased with the it and immediately canceled the well before the 7days but still was charged for a full year. No phone number just and AI bot chat interaction that has resulted in nothing. I need a refund as I as I did not want a subscription.

Adam H
9/1/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 9/1/2025
Fraudsters don't understand the difference between "free" and "free trial if you give us your credit card numbers"

Fraudsters state in their Google headline that this is a "free" editor, but in fact they require an annual subscription. They do offer a "free trial," but you are required to give them your credit card number (and although I don't know for certain because I wasn't stupid enough to give them my credit card, I suspect they impose lengthy, draconian requirement to cancel, like most scammers). It's fine to offer a free trial, but don't lie and announce you're "free" just to get more hits and suck you in.

Frequently Asked Questions about Picmonkey

What is Picmonkey's Revenue?
Picmonkey generates approximately $0M in annual revenue. With 4 employees, that's $14,500 per employee. The company has raised $41M in total funding.
What does Picmonkey do?
Create beautiful photos, logos, social media graphics, and facebook covers with PicMonkey's easy yet powerful photo editing and graphic design software. Use templates, graphics, and stock photos and video.
How fast is Picmonkey growing?
Picmonkey employee count has changed by -33% year over year.
What technologies does Picmonkey use?
Picmonkey uses 9 technologies across their website including CMS, Advertising, Performance. Key technologies include Contentful, DoubleClick Floodlight, Lazy Loading.
Who are Picmonkey's competitors?
Picmonkey's main competitors include Canva, PicsArt, BeFunky, Adobe, Fotor. These companies operate in similar markets and compete for the same customer base.
What do customers think of Picmonkey?
Picmonkey has a Trustpilot score of 1.3 out of 5 (1 stars) based on 125 customer reviews.

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How to contact Picmonkey?

What are Picmonkey's key pages?

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Download the complete tech stack, analytics, leads, and company data for picmonkey.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About picmonkey.com

Create beautiful photos, logos, social media graphics, and facebook covers with PicMonkey's easy yet powerful photo editing and graphic design software. Use templates, graphics, and stock photos and video.

Company Overview

picmonkey.com
Website
computers_electronics_and_technology
Industry
#59,899
Global Rank
723.0K
Monthly Visitors
9
Technologies
1+
Employees

Contact picmonkey.com

Technology Stack

picmonkey.com uses 9 technologies across their website including Contentful, DoubleClick Floodlight, Lazy Loading, and more.

CMS

Contentful

Advertising

DoubleClick Floodlight

Performance

Lazy Loading

Web Standards

Twitter Cards

Build Tools

Vite

UI Libraries

Ant Design

Traffic & Audience

723.0K
Monthly Visits
34%
Bounce Rate
4.8
Pages/Visit
4:21
Avg. Duration

picmonkey.com receives approximately 723.0K monthly visitors and ranks #59,899 globally. The website has a bounce rate of 34% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 4:21 on the site.

The majority of picmonkey.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is picmonkey.com?
Create beautiful photos, logos, social media graphics, and facebook covers with PicMonkey's easy yet powerful photo editing and graphic design software. Use templates, graphics, and stock photos and video.
How much does picmonkey.com cost?
You can view picmonkey.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does picmonkey.com use?
picmonkey.com uses 9 technologies including Contentful, DoubleClick Floodlight, and 3 more. View the full tech stack analysis above.
What are picmonkey.com's social media accounts?
picmonkey.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is picmonkey.com hiring?
Check picmonkey.com's careers page for current job openings and opportunities. The company has 1+ known employees.
How popular is picmonkey.com?
picmonkey.com receives approximately 723.0K monthly visitors and ranks #59,899 globally. Traffic is declining by 2.6% month-over-month.

Related Searches

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This page provides publicly available information about picmonkey.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit picmonkey.com directly at https://picmonkey.com.