pilkington.com
pilkington.com
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Pilkington.com: The Invisible Giant
How a 100-year-old industrial player dominates the web with zero detectable tech.
Pilkington.com isn't a startup disrupting the glass industry; it's the glass industry disrupting the internet with an invisible tech stack. With nearly 3,000 employees and $418M in revenue, this NSG Group subsidiary commands a massive digital footprint that defies modern web standards.
"They rank for 'pilkington' with 6,210 monthly searches, yet their tech stack is so opaque it registers as zero technologies detected."
The Legacy Infrastructure
Pilkington operates as a heavyweight in heavy industry. With 2,985 employees and $417.9M in revenue, they aren't a scrappy digital native. Their 62% direct traffic share proves brand dominance—users aren't searching for alternatives; they're typing the URL directly. This is the hallmark of a century-old industrial titan.
Global Reach, Local Friction
Traffic is fragmented across undefined regions, suggesting a decentralized global presence. The top organic keywords reveal a mix of brand loyalty ('pilkington'), technical products ('profilit channel glass'), and localized service queries ('pilkington vidros em lavras mg'). This isn't a unified digital strategy; it's a legacy of regional operations coalescing into a single domain.
The SEO footprint is impressive but chaotic. With 33% organic traffic and 608,721 backlinks, Pilkington has authority without clarity. They rank for 'consulta de serviços nsg vidros' (460 volume), indicating they own the service query space in Portuguese-speaking markets, yet their English content strategy appears underdeveloped compared to their global footprint.
- Zero detectable tech stack: A black box of legacy enterprise systems
- High direct traffic (62%): Brand recognition over digital discovery
- Fragmented global ranks: No unified SEO strategy across regions
- Low Trustpilot rating (2.6/5): Customer experience lags behind brand equity
The Invisible Giant
Pilkington proves that in heavy industry, digital presence is a utility—not a differentiator. Their traffic comes from legacy, not optimization.
How much traffic does Pilkington get?
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Top Organic Keywords
Where is Pilkington's audience located?
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What keywords does Pilkington rank for?
5 keywordsWhat is Pilkington's revenue?
Who works at Pilkington?
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What do customers think of Pilkington?
Pilkington
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Reviews (3)
Our bifold delivery has been held up…
Our bifold delivery has been held up due to an issue with the glass from Pilkingtons, unable to get any update and we don't have a proper external door so our house is cold. I have heart failure, it's affecting my health and it's impossible to speak to the right person.
AVOID
Wont even reply.....Sold a tank with faulty glass. Wont answer emails. Contacted Trading Standards and Credit Card. £500 Out of pocket.
Do not purchase this product
Do not purchase this product via a third party, i.e. an approved installer, or any installer. The Pilkington double glassing panels are installed in my Ultraframe conservatory. If offered a warranty, and the purchase was via an installer who subsequently ceased trading, YOU DO NOT HAVE A WARRANTY OR AN SUPPORT. from Pilkington. Pilkington will advise that the warranty is offered to the installer and NOT to the end user purchaser. This is a great cop out, and Trading Standards should address.
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About pilkington.com
Company Overview
Traffic & Audience
pilkington.com receives approximately 327.7K monthly visitors and ranks #133,221 globally. The website has a bounce rate of 29% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 3:08 on the site.
The majority of pilkington.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about pilkington.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pilkington.com directly at https://pilkington.com.