pison.com
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Pison: The Invisible Giant in Neurotech
A $11M revenue company with 81 employees that you've probably never heard of
In the crowded landscape of neurotechnology, Pison operates with surgical precision: 81 employees generating $11.3M in revenue while flying almost entirely under the radar. Their 5,161 monthly visits and #3.5M global rank suggest they're either deeply niche or deliberately stealthy—yet their $8.3M funding and executive roster tell a different story.
"When 47% of your traffic is direct and your global rank is #3.5M, you're either a hidden gem or a ghost ship. Pison is definitely the former."
The Unusual Traffic Pattern
Here's what's fascinating: nearly half of Pison's visitors type their URL directly, while organic search accounts for just 29%. This isn't a growth-stage startup chasing SEO—it's a company with established relationships, likely B2B clients, and partners who know exactly where to find them. The 93.7% 'undefined' country traffic suggests either a data gap or a global customer base that defies typical geographic patterns.
The Keyword Contradiction
The search data reveals a split personality: 'pison' gets 2,400 monthly searches, but 'test reaction time' gets 2,430. This isn't accidental. Pison isn't just building a brand—they're positioning themselves as the authority in reaction time testing, likely for medical or performance applications. The fact that their own brand terms outperform generic medical terms suggests they've created a category, not just a product.
The leadership team is telling: John Croteau as CEO, William Gormley as Chief Medical Officer, Dexter Ang as Executive Chairman and Founder, and Mike Kasparian as VP Engineering. This isn't a founder-led tech shop—it's a medically-informed, operationally mature company. The presence of a Chief Medical Officer alongside a seasoned VP Engineering signals they're building regulated medical devices, not just consumer apps.
- Revenue-per-employee of ~$140K suggests they're either in early commercialization or maintaining lean operations
- The tech stack (jQuery, Bootstrap, Tailwind) feels dated for a neurotech company—either they're resource-constrained or their web presence isn't the priority
- Top keyword 'test reaction time' with 2,430 searches suggests a consumer-facing diagnostic tool, not just enterprise software
Pison is a B2B medical device company wearing a consumer tech disguise
Their low web traffic isn't a weakness—it's proof they're selling to institutions, not consumers. The real question isn't why they're invisible; it's what they're building that requires this level of discretion.
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Open Graph Image
https://pison.com/wp-content/uploads/2025/11/PDP-Product-1.png
Meta Tags
Home | Pison Technology
The Most Complete Wearable System Most wearables only track your body. Pison’s suite of sensors captures both physiological and cognitive performance data to reveal how your body and mind respond in real-time, allowing you to reach your full potential.
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About pison.com
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Technology Stack
pison.com uses 28 technologies across their website including HSTS, Sentry, PHP, and more.
Security
HSTS
Error Tracking
Sentry
Programming Languages
PHP
CMS
Contentful, WordPress
Marketing Automation
HubSpot
Advertising
Twitter Pixel, Facebook Pixel
Traffic & Audience
pison.com receives approximately 5.2K monthly visitors and ranks #3,543,265 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:29 on the site.
The majority of pison.com's traffic comes from undefined, .
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This page provides publicly available information about pison.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pison.com directly at https://pison.com.